Hello. We are a premium journal company and spend $2k monthly on Fb Ads but barely hit 1% ROI. How can we maximize our ads to at least reach 1:1 ROI on ads and sales?
Topic summary
A premium journal company is spending $2k monthly on Facebook Ads but achieving barely 1% ROI and seeks strategies to reach at least break-even (1:1 ROI).
Suggested Solutions:
- Diversify advertising platforms by exploring Google Ads for high-intent buyers and TikTok Ads for lower cost-per-thousand impressions (CPMs)
- Analyze the entire marketing funnel to identify failure points
- Ensure alignment between ad messaging and website experience
- Implement negative keywords and refine targeting strategies
Outstanding Issue:
The Canada-based company has been unable to access TikTok Ads with Canadian credentials for nearly a year, with no available options found.
A detailed response with additional guidance is available in a YouTube stream recording (timestamp provided at 01:23:05).
Ah, you might also explore Google Ads for high-intent buyers and TikTok Ads for lower CPMs to diversify.
Hi, we are a Canada-based, is there a way we can infiltrate TikTok Ads with Canadian credentials? We have been trying for almost a year now, and there’s no options.
Thanks for coming to the AMA.
Analyze your marketing funnel to find where it’s failing. Ensure your ads and website align. Use negative keywords and target effectively. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 01;23;05