massive drop in conversion as of 28th January

I have a shopfront, deskcycle.com.au, using the Debut theme.

On a certain date in January, 28th I had a massive drop off in conversions. I have checked through my site and can’t find anything wrong with it at all. If it was a smaller drop off, I would think that it might be price or something, but such a huge difference seems like there’s something wrong with the site.

have there been any major changes that I could be struggling to detect would you think? The drop off is at the /contact_details goal.

Hi Jess , Did you check your adverts ? Its usually ads might be sending traffic different to what it was before . try to go to reports and insights and look about that !

@jess31 , Hope you are doing well.

I understand your concern about the sudden drop in conversions on your shopfront. While it’s challenging to pinpoint the exact cause without further analysis, here are a few suggestions to investigate:

  • Check for any recent changes

  • Analyze traffic sources

  • Test your website’s functionality

Also, you can try using a Shopify spy tool like Koala Inspector. This tools provide valuable features for scraping Shopify data. you can use this tool to analyze your store or competitor’s store.