Thank you so much for this feedback!! Very much appreciated!
Topic summary
Sexual wellness brand reports very low conversions (3 sales since June 2023, ~30 abandoned carts) despite hundreds of monthly visits, mostly on mobile, and requests blunt store feedback.
Key UX issues and fixes
- Make products accessible sooner on the homepage; ensure add-to-cart/CTA (call to action) are clickable. Reorder sections: CTA banner > featured products > about > collections.
- Navigation: move “Shop” next to “Home”; increase dropdown font size; link “Shop Now” to “All Collections.”
- Visual consistency: fix cut-off product images; consolidate CTA button styles; consider A/B testing imagery that may feel too aggressive; tighten dense copy.
Mobile-specific problems
- Critical: “Buy Now” (Products at a glance) and “Receive 15% off” header buttons are not working. Add 2-column collections, proper padding, and fix a newsletter popup glitch; keep accelerated checkout (Apple Pay) styling standard.
Trust, data, and marketing
- Add testimonials and Instagram feed for social proof. Map customer journey, use post‑purchase surveys to find converting channels, and test Google Shopping/Search and Pinterest.
- Prepare seasonal offers (gift wrap, holiday theming, wishlist promo).
Status
- OP appreciative and open to continue via email; no implemented changes reported yet. Discussion ongoing with action items prioritized around mobile CTAs and homepage/shop navigation.