If you had to explain to someone in under a minute, how to best optimize their SEO, what would you tell them?
Write for humans, not just bots. Label your images with descriptive names (e.g., “girl-holding-red-balloon.jpg” instead of “101.jpg”). Use video for your top 10% of products to show how to use or style them. Organize your store logically to reduce clicks, and use unbranded, layman’s terms so people can actually find you (call a hamburger a hamburger, not a “Big Mac”). Finally, check your Google Search Console regularly to see what people are actually searching for and create content that answers those specific questions.
For our full response, see our stream recording on YouTube. We start answering your question around 00:31:54:00.
Aron – thank you so much for your response! I appreciate you taking the time. This is great advice. I will also check out the livestream. Thank you!