Maximum return from google ads

Hi, We are small business owner, who is looking to improve our sales through conversion, but after spending $400 a month on google ads, not a single conversion. How to use google ads effectively? We follow all the google ads recommendations but if you can give us some tips that will help.

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And which key steps to employ, you are talking about, SEO, Assests. Can you elaborate?

Hello Shashikant, thank you for your question.

If you are small, it is important to spend your budget wisely, I recommend looking into using standard shopping campaigns with an advanced layering, so you can target more specifically. Have a look at: https://www.youtube.com/watch?v=CiRIDzRrHno

And also ensure you have improved your data feed quality, by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112