Anyone have any (gentle) general constructive criticism for the menswear site I manage? I just started working here in March of 2024
link is stevenland.com
Topic summary
A store manager seeks feedback on stevenland.com, a menswear site they’ve managed since March 2024.
Positive Reception:
- Respondents praise the clean, professional design and high-quality product images
- Video content in galleries is noted as appealing
- Checkout process functions smoothly
Key Recommendations:
Homepage & Branding:
- Display discounted prices more prominently
- Add customer testimonials to build trust
- Clearly communicate unique value propositions
- Replace slow-loading GIF with optimized images
Product Presentation:
- Show products on models to demonstrate fit and elegance
- Standardize product photo backgrounds and lighting for consistency
- Include more lifestyle imagery showing real-world styling
Technical Improvements:
- Compress images to improve mobile load times
- Optimize mobile experience (font sizes, filter accessibility)
- Enhance SEO with detailed product descriptions and relevant keywords
Content Strategy:
- Create a blog covering styling tips and fashion trends
- Offer email signup incentives (discounts/free shipping)
- Implement FAQ/helpdesk features for better customer support
The discussion remains open with no resolution indicated. Multiple app vendors promoted their solutions alongside genuine feedback.
Link?
link is stevenland.com
hahah forgot! link is stevenland.com
Hello there @katyw the images on the store look quite good and I appreciate the fact that a short video was added in the gallery as well, it’s very appealing.
I think having a blog page for writing articles about the shirts under intriguing topics would help make the store look even better and would help drive traffic
Adding a section for testimonials from customers who’ve patronized your store previously would also be largely helpful.
I wish you and your store the best of luck!
Hi @katyw ,
We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.
Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. Especially, there is a nice small window for discounts & CTA click on the banner on our first approach to Homepage. Also, the product pages are really detailed with descriptions and presentable UI/UX design.
However, I have some comments to boost user experience & conversion rates for your menswear site. Here are some of my recommendations, please kindly check.
1. Display Discounted Prices Prominently on the Homepage:
Ensure that sale prices are immediately visible to visitors. Highlighting discounts upfront can attract attention and encourage purchases.
2. Clearly Communicate Value Propositions:
Clearly state what sets Steven Land apart—be it quality, unique designs, or exceptional customer service. This helps visitors quickly understand the brand’s unique selling points.
3. Incorporate Testimonials on the Homepage:
Featuring customer reviews and testimonials can build trust and credibility, influencing potential buyers’ decisions.
4. Showcase Products with Models:
As u user, I do believe that menswear, particularly vests & shirts, deliver not only the design but the elegance & exquisiteness. Displaying apparel on models provides customers with a better understanding of elegant fit on men model.
5. Implement Clear Calls to Action (CTAs) at the bottom of Homepage
Use compelling and strategically placed CTAs to guide users toward desired actions, such as making a purchase or signing up for newsletters. Regularly test different CTA designs and placements to determine what works best.
6. Add ‘FAQ’ and ‘About Us’ Pages to the Navigation Bar as well as Contact us
With my knowledge in UI/UX, these pages are also important to provide the close & friendly connection with your customers in addition to purchasing pages. Therefore, I suggest including these sections in the main navigation which also makes it easier for users to find important information, reducing potential purchase barriers.
Also, you could consider refining the FAQ to make it more attractive and adding a “Contact Us” page. These are essential for helping customers quickly find answers or reach out for support, which can significantly enhance their shopping experience.
For an easy solution, I recommend trying MooseDesk App. It provides free, professionally designed FAQ and Contact Us templates with a simple one-click setup that perfect for elevating your store effortlessly!
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Once again, keep up the fantastic work, and I wish you the best of luck in the future!
Hi,
One thing I noticed right away is the GIF, sometimes GIFs take a long time to load on people’s phones. You have to design websites for phones now. If the website takes too long to load people won’t wait.
The solution would be to replace the GIF with an image of a product, and then install an app like Shoppable Image Hotspots to add a link to the product in the image. The image will improve your load time and will lead to more people spending time on the site.
Hi @katyw
I had a look at your menswear site, StevenLand.com, and here’s what I think—just keeping it constructive and straightforward!
First Impressions1. Visual Design: The homepage looks clean and professional, which is great. However, I noticed that the large banners on the homepage take a while to load (could be due to image size). Compressing images without losing quality might help speed things up and improve user experience.
- Navigation: The menu layout is straightforward, but there’s room for improvement. For example, adding a dropdown under categories like “New Arrivals” or “Collections” would make browsing easier, especially for new users.
Things That Could Be Improved1. Product Images: The product photos are sharp, but the backgrounds could be more consistent. Some images have different lighting, which can make the site feel less cohesive. I’d suggest standardizing the style—white or neutral backgrounds usually work best.
- Mobile Experience: On mobile, the site feels slightly cluttered in some areas. For instance, the font size for product titles and descriptions could be adjusted to improve readability. Also, the filter options could use a sticky bar so users can refine their search quickly.
- Product Pages: While the details provided are good, adding more lifestyle images (e.g., models wearing the outfits in real-life scenarios) can help customers visualize better. A sizing guide or fit recommendations would also be a great touch.
Positives1. Brand Identity: The branding is strong—you’ve got a clear niche with bold designs that cater to a specific audience.
- Checkout Process: The cart and checkout pages are simple and effective, which is exactly what they should be. I didn’t encounter any unnecessary steps.
- Customer Reviews: I like that you’ve included reviews. They build trust. Maybe encourage more reviews with email follow-ups or discounts for feedback.
Suggestions for Growth1. SEO Improvements: Some of the product pages don’t seem optimized for search engines. Adding more detailed descriptions with relevant keywords (without overdoing it) can help improve rankings.
- Blog Section: Starting a blog with topics like “How to Style Bold Menswear” or “Trends in Men’s Fashion for 2024” could drive traffic to the site and establish you as an authority in the menswear niche.
- Email Signup Incentives: If you’re not already doing it, offering a discount or free shipping on the first order for email signups could increase conversions.
Overall, I think the foundation of the site is solid, but there’s definitely room to refine the experience, especially for mobile users and branding consistency.
If you need any other assistance, feel free to reply and I will try my best to respond.
Best regards,
Daisy