Shopify merchants - what opportunities or concerns do you see with a “marketplace / search engine for Shopify shops”? How could this help you with your shops, and how would/could you take advantage of such platforms (real or theoretical)?
As one example, in terms of customer acquisition, driving traffic, and brand discovery, what does the Shop App by Shopify do well? What does Shop not do well? I’ve seen some threads of merchants talking about commodification because the platform shows products and prices next to each other. Is there similar concerns if the platform shows brands and store pages rather than individual products as the main “search result”?
Context: I am building out a search engine for Shopify shops (in MVP stage) with the dual goal of (1) helping customers find awesome independent online brands to buy from, and (2) providing merchants brand visibility. Please let me know if I’m not being clear enough!
Hi, Search and discovery are the two proven means of helping online shoppers find and buy the products they want on an ecommerce marketplace site. In an online marketplace, the search bar is typically the starting point for people who want to find items for sale.
The search field is arguably the most powerful tool on an ecommerce website because without it, consumers can’t quickly find the products they want.
Product discovery enables shoppers to find and explore third-party sellers’ products through intuitive journeys. It works by categorization — sorting and presenting items to reflect the way online customers explore.
Benefits :
- Faster location of products
- Better customer experience
- A lower bouncer rate
Growing Business Via Marketplace
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It increases international reach, amazon sellers can offer their products on all of their european sites which reach users in 28 countries.
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Higher and more frequent ranking in google search
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Instant exposure to large amount of traffic
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Customer acquisition through opening products up to new markets
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It increases the bottom line
Thank you!