Meta Pixel does not fire Add Payment Info event properly

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Topic summary

Main issue: The Meta (Facebook) Pixel isn’t triggering the “Add Payment Info” standard event on a Shopify checkout page. It doesn’t appear in Events Manager’s Test Events or in the Pixel Helper. Reporting also shows more “Purchase” events than “Add Payment Info,” which seems inconsistent. The pixel was connected via the standard setup with maximum data sharing.

Evidence: A screenshot was provided showing the failed event firing.

Suggested troubleshooting steps:

  • Verify pixel code placement and that it fires on relevant pages.
  • Check Facebook Events Manager for errors tied to the Add Payment Info event and confirm the event is configured/activated.
  • Ensure the pixel isn’t in a testing mode that could suppress event delivery/visibility.
  • Clear browser cache/cookies; disable ad blockers, privacy tools, or other extensions.
  • Look for conflicts from custom JavaScript on the payment page.
  • Test with a default Shopify theme and selectively re-enable apps/themes to isolate conflicts.

Status: No confirmed fix or root cause yet. Next actions are to follow the above diagnostics; discussion remains open.

Summarized with AI on January 21. AI used: gpt-5.
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Hi team,

For some reason my Meta pixel does not fire properly in the Add Payment Info page. Not only it does not show on the Test Events console, but also the Pixel Helper fails to show the event firing.

Additionally, when comparing Purchase and Add Payment Info events on Meta, there are more Purchases, which cannot be as it is the final step.

Any idea how to fix this? I did the standard connection with the Pixel with max data being shared.

Thanks in advance.

1 Like
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error 4.jpg
error 4.jpg1012Ă—759 66 KB

Adding screenshot of failed event firing.

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Hello @Alex_Untangle ,

I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.

There are a few things you can check if your Meta pixel is not firing properly in the Add Payment Info page of your Shopify store.

  • Please ensure the accurate placement of the pixel code within your Shopify store and confirm its proper functioning on various pages.

  • Access your Facebook Events Manager and review for potential problems or reported errors related to the “Add Payment Info” event. This analysis could provide insights into the underlying issue.

  • Validate the accurate configuration of the “Add Payment Info” event within your pixel settings. Ensure its activation for this specific event.

  • Confirm that your pixel is not in a testing mode. When in this mode, events are not transmitted to Facebook servers, leading to their absence in the Test Events console and Pixel Helper.

  • Perform a cache and cookies clearance on your browser, then retest the pixel functionality. Cached data can sometimes hinder the proper firing of the pixel.

  • Deactivate any browser extensions, ad blockers, or privacy tools that could potentially disrupt pixel activation. Certain tools might impede the expected behavior of the pixel.

  • Examine whether any custom JavaScript code or scripts on the Add Payment Info page are conflicting with the pixel code.

  • In some cases, conflicts can arise between Shopify themes or apps and pixel tracking. Temporarily switch to a default Shopify theme to observe if the pixel functions correctly. If it does, you can systematically re-enable your themes and apps to identify the source of the issue.

I hope this information proves useful. If you find the answer helpful give it a Like and âś“ Mark it as an Accepted Solution.

Gina

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So just follow this, you will be able to troubleshoot the issue.