Mismatch in Shopify Panel and Shopify API data

Retired Boards Appdev Custom Storefronts
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1

Hi,

I have a concern about the discrepancy of UTM reports between the Shopify API and the Shopify panel.

To provide more details over the issue, want to highlight that i have attached two screenshots here (one from Shopify Panel analytics report & other one from custom Shopify API app token)

1.) The overall order count & total sales number is matching
2.) But, if we check the same data UTM source & UTM medium dimensions, its not matching

For. e.g for ‘googleads / paid’ source medium in one image is showing 9 orders and in another one 10 orders.

What is the reason for the same, why there is a discrepancy at UTM level?

Shopify API data 5th Jan.jpg
Shopify API data 5th Jan.jpg761×452 55.2 KB

Shopify panel 5th Jan.jpg
Shopify panel 5th Jan.jpg1592×792 125 KB

2

Are there any commonalities with the orders that are missing? EG: all made with the same sales channel?

3

No, i can’t find any.