Missing Merchant Targeting in my App Store ad account

Shopify Apps

Topic summary

A developer is running Shopify App Store ads for an application designed specifically for large, successful businesses rather than basic shops.

The Issue:

  • The “Merchant Targeting” feature is missing from their campaign creation/editing interface
  • This feature should allow filtering ad delivery based on merchant size/type
  • Without it, they cannot prevent their ads from showing to shops that won’t benefit from the app

Current Status:

  • The developer is seeking explanations for why this targeting option is unavailable in their account
  • No responses or solutions have been provided yet
Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I’m advertising my app with shopify app store ads.

The app is directed to large and successful businesses, and will not deliver value to basic shops.

I saw that I should be able to configure my ad campaign to target the type of merchant with the “Merchant Targeting” but I don’t have this section when creating/editing a campaign.

Any idea why?