It’s now happened twice in 2 weeks, 2x orders simply do not appear in the Conversion Rate breakdown report.. in other words.. from the Order list i see there have been 8 orders between 14 and 19 January, but in the Conversion Rate Breakdown report, Completed Checkout value = 7. This of course also raises my doubts on whether the add to cart and reached checkout values are incorrect..
Topic summary
A Shopify store owner has encountered a recurring data discrepancy where orders visible in the Order list don’t appear in the Conversion Rate Breakdown report. This has occurred twice within two weeks.
Specific Issue:
- Order list shows 8 orders between January 14-19
- Conversion Rate Breakdown report shows only 7 completed checkouts
- This mismatch raises concerns about the accuracy of other funnel metrics (add-to-cart, reached checkout)
Current Status:
Another user suggests investigating potential tracking issues and looking for patterns in the missing orders, such as specific products or payment methods that might be affected. The root cause remains unidentified and the issue is unresolved.
That sounds frustrating! It seems like there might be a discrepancy between the actual orders and the data being pulled into the Conversion Rate Breakdown report. If orders are missing, it’s also a good idea to verify if the add-to-cart and checkout tracking is working correctly. If the system doesn’t track those stages properly, it might cause odd gaps or discrepancies in the conversion funnel.
Have you noticed any patterns in the orders that are missing (e.g., certain products or payment methods)?