Modifying unnecessary H2/H3 tags with Craft Theme

Technical Q&A
, ,

Topic summary

Modifying heading tags (H2/H3) in Shopify’s Craft Theme to improve SEO (Search Engine Optimization) on collection pages. The user observes many H2 headings that don’t add SEO value and wants to change them to lower-level headings (e.g., H5/H6) or remove them.

Key terms: H2/H3 are HTML heading tags that influence page structure and SEO. Craft Theme is a Shopify theme; Liquid is Shopify’s templating language used to render theme content.

Examples of unnecessary H2s cited: “Filter,” “Sort by,” “1 product,” and “Filter and sort.” These appear on collection pages and likely reflect UI elements rather than content headings.

Attempted action: Edited main-collection-product-grid.liquid to change H2 tags to H6 and saved, but the live page still renders H2s. The user asks why changes aren’t applied and how to correctly modify these headings.

Outcome/status: No solution provided yet; the question remains open. The main unresolved issues are which files or components control these headings and how to safely adjust them without breaking theme functionality.

Summarized with AI on January 24. AI used: gpt-5.
1

Hello !

I want to improve SEO of my website who is using Craft Theme.

Unfortunately, I’ve just realized that on the collections pages, many H2 tags are present but have no use for SEO.

So I’m trying to remove them or change them to H5/H6, for example.

Here are some examples of unnecessary tags:

Filter:

Sort by:

1 product

Filter and sort

Filter

1 product

I’ve just made some attempts to modify the page code, going through “main-collection-product-grid.liquid” and changing the H2s to H6s, but when I save, nothing happens. The H2s are still H2s, even after saving.

Why is this? Is there a solution?

Thanks