Hey Guys
Over the past 3 weeks or so i’ve been getting more ‘reached checkout’ than ‘added to cart’.
I thought you always had to have more added to cart, as a customer has to add to cart before they can reach checkout?
Does anyone know if this is normal or a bug?
Site = www.hakamount.co.uk
Hi @hakamount ,
just checking your site, I noticed you have the “Buy it now” option on your product site. This means that if a customer wants to buy a product (and only this one product), he/she can click the “Buy it now” button instead of adding it to the cart and then proceed with the purchase.
Add to cart event is fired when someone clicks the button “Add to cart”, so basically, this is not happening if the customer goes directly to the checkout (by clicking the “buy it now” button).
Hey @Niki_K that makes total sense - thank you.
Is it normal to just leave this? Or do most sites amend the code to include ‘buy it now’ clicks to fire the add to cart event.
It seems odd to have more reached checkouts than add to carts - i’m now having to add ‘add to carts’ and ‘reached checkout - add to carts’ to understand add to cart > purchase ratio.
Cheers
Hi @hakamount ,
what I would do in your case:
To be sure that my explanation is 100% correct, I would set up events on the buttons (add to cart and buy it now) to see how they are firing up in GA (if you’re using them). You can then see how many events are firing up. Read more about GA events here: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
I wouldn’t amend the code — I would set up a new event to see the buy it now button in analytics. Plus, if using FB ads and optimizing for e.g. add to cart event, it could cause some problems with targeting and optimization since add to cart and buy it now button targets at different stage of purchase funnel and hence at different people.
Hope this helps!
Thanks for the advice @Niki_K super useful
