What is the cleanest, most reliable Google Ads conversion tracking setup for a Shopify store so that purchases and revenue are accurate, without duplicate conversions?
Hello Beauty Chain, thank you for the question, a very good question, my name is Emmanuel from FeedArmy and your host for today’s AMA.
It’s extremely hard to get accurate tracking, and what you are asking is actually technically no longer possible. And here is why.
Consumers can now actively block tracking.
Consumers are now also legally protected from being tracked in most countries and or states.
Even if you setup server side tracking, technically you can track all conversions, but in most cases this is not 100% legal, if you don’t comply with do not track policies.
But to answer your question as to most reliable, merchants will have to choose for server side tracking.
However, honestly with all my clients, I don’t set this up, because the costs are a bit too high for it to matter this much.
I find that Google’s client side tracking is good enough, because you can compensate with enhanced conversion tracking.
You might see maybe out of 100 conversions, you are off by 5 or 10 conversions. Which is acceptable in todays eco system.
So if you want the cleanest, just use the google and youtube app. Easy to setup, with no complexity.
If you want something more accurate, use server side tracking.
To avoid duplication, make sure to only use 1 tracking system. For example don’t use the google and youtube app, and then setup custom google ads conversion tracking as well.
Hope this helps.