Last week, I audited five Shopify stores running Google Ads and noticed the same issue in most of them:
They weren’t feeding Google any real customer data. No Customer Match lists. No offline conversions.
Google’s algorithm can’t optimize for your best customers if it doesn’t know who they are.
So even if your campaigns look “fine”, you’re often paying for low-quality traffic.
I’ve built an simple, automated audit to check 100+ issues including proper audience targeting
Let me know if you want me to run this on your account.
