Multi level online store- retail online shop & wholesale products with NO prices

Technical Q&A

Topic summary

A user asks whether Shopify can support two distinct storefronts under one domain: a standard retail shop with pricing and a wholesale product catalog without prices, featuring inquiry forms instead.

Three solutions are proposed:

  1. Customer Tagging (Single Storefront): Use customer tags to conditionally show/hide wholesale pricing via Liquid code, with homepage buttons directing users to retail or wholesale sections.

  2. Shopify Markets (No Plus Required): Create separate URL paths (/retail and /wholesale) where the wholesale path displays products without prices and includes a “Request Quote” form.

  3. Subdomain Approach (Requires Shopify Plus): Set up completely separate subdomains (shop.example.com for retail, wholesale.example.com for catalog), though this needs Shopify Plus or manual redirect configuration.

The original poster acknowledges the suggestions without indicating which solution they’ll pursue.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
2

Hi @RusevaV ,

you can have two storefronts under one domain in Shopify:

Option 1: Customer Tagging (Best for Single Storefront)- Create a wholesale section with different pricing.

  • Use customer tags to show/hide prices:

    {% if customer.tags contains ‘wholesale’ %} Show wholesale price {% endif %}

  • Add Retail & Wholesale buttons on the homepage.

Option 2: Shopify Markets (No Shopify Plus Needed)- /retail → Standard store with pricing

  • /wholesale → Inquiry-only catalog
  • Hide prices & add a Request Quote form.

Option 3: Subdomain (For Complete Separation)- shop.example.com → Retail