Multiple Affiliate Stores

Store Design

Topic summary

A merchant wants to operate multiple affiliate stores selling white-labeled versions of the same products under a single Shopify store. They currently use the Referrly app for affiliate management.

Key Requirements:

  • Maintain one connection to their 3PL (third-party logistics) provider to avoid multiple store fees
  • Market identical products with different branding/labels to different client lists
  • Sell different white labels to separate audiences without cannibalizing their existing product line

Core Challenge:
The merchant needs a solution to differentiate the same physical product with various labels while keeping backend operations unified under one store infrastructure.

Summarized with AI on November 5. AI used: claude-sonnet-4-5-20250929.
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I want to create affiliate stores for white labeled products, all under my one store. I would like to keep one connection to my 3PL, instead of paying for multiple stores. I currently use referrly app for affiliate stores for the same product and same label. I want to be able to sell different labels to different client lists, without cannibalizing my current line.

How do I market different products (same product, different label design)?