My Product Page Is Getting Traffic But No Sales?

Store Feedback
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Hi @Daniel963

I went through your situation carefully, and I see where your frustration is coming from. You’re running paid ads on Pinterest, Snapchat, and TikTok, and while your campaigns show strong performance in terms of CTR, CPM, and CPC, visitors aren’t converting into sales—or even adding products to their cart.

This suggests that while your ads are effective at driving traffic, something on your product pages (or checkout process) is causing visitors to drop off. Here are some key areas where the problem could be:

1. Lack of Trust Signals

Customers won’t buy if they don’t trust your store. Since you’re running ads, many visitors are seeing your site for the first time. Here’s how to boost trust:

  • Add customer reviews or testimonials (if you don’t have real reviews, use an app like Loox or Judge.me to import some)
  • Display trust badges (secure checkout, money-back guarantee, etc.)
  • Showcase social proof (if you have social media presence, embed Instagram feeds or highlight user-generated content)

2. Weak Product Page Experience

If people are clicking your ads but not adding to cart, it could mean your product pages aren’t persuasive enough. Check these factors:

  • Clear product descriptions – Are they engaging and detailed? Focus on benefits, not just features.
  • High-quality images & videos – Make sure your visuals are clear and showcase the product from different angles.
  • Strong Call-to-Action (CTA) – Your “Add to Cart” button should stand out (bright color, larger size) and use persuasive language like “Get Yours Now.”

3. Pricing & Perceived Value- Compare your prices to competitors. If visitors think they can find it cheaper elsewhere, they’ll leave.

  • Offer limited-time discounts or bundles to create urgency. Example: “Buy 2, Get 1 Free.”
  • Clearly state shipping times and costs. If shipping is long or expensive, people won’t buy.

4. Slow Load Time & Mobile Optimization- Run your site through PageSpeed Insights to check if slow load times are causing people to drop off.

  • Since you’re advertising on TikTok & Snapchat, most visitors are mobile users. Test your site on mobile—are buttons easy to tap? Is scrolling smooth?

5. Check Your Checkout Process

If people are reaching checkout but not completing purchases:

  • Remove unnecessary steps – A long or confusing checkout process kills conversions.
  • Offer multiple payment options – Not everyone wants to use a credit card. Add PayPal, Apple Pay, or Klarna.
  • Fix any cart abandonment issues – Set up an abandoned cart email sequence to recover lost sales.

Final Thoughts

Right now, your ads are bringing in the traffic, so your marketing is working. But something on your store is causing hesitation. Start with the trust signals, optimize your product pages, and make sure the checkout process is smooth. Also, test different product pricing and offers to see what works best.

If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.