My shop has been open for a couple of months now and I’ve yet to make a sale. I’ve lowered my prices and do lots of marketing posts on Facebook, Instagram and Pinterest. My traffic numbers are climbing slowly but no one’s buying anything. Help!!!
Topic summary
A new store has rising traffic but zero sales despite lowered prices and frequent posts on Facebook, Instagram, and Pinterest.
Key guidance focuses on conversion over pricing. Lowering prices isn’t inherently a conversion driver; maintain a sound pricing strategy backed by market analysis. Improving product presentation and on-site experience is emphasized.
Suggested actions:
- Apply conversion rate optimization (CRO: tactics to turn visitors into buyers), using the linked CRO blog for practical methods.
- Review product pages, imagery, descriptions, and overall storefront to identify friction points.
- Consider running paid online ads, balancing spend with effectiveness to boost qualified traffic.
- Evaluate tools that assist CRO; one free app was recommended to make small, impactful tweaks.
Additional notes: A request was made for more details about the products to tailor advice. Links to pricing strategy and CRO resources were provided.
Status: No resolution yet. The discussion is ongoing with recommendations to refine CRO, consider paid ads, and review the store’s presentation.
1 Like
Hi, @Daydreamerinfl !
Thanks for reaching out to us about this. It can be really daunting to increase traffic to your store and even more so when you want those visits to convert.
First off, I would say that lowering prices doesn’t necessarily mean you’ll increase conversion. If you are confident in your pricing strategy and have done a thorough market analysis, your prices do not need to decrease to convert visits.
Converting sales has more to do with the presentation of your product/shop online and the marketing you’re doing to advertise your business. Can you tell me more about the products you’re selling?
In the meantime, I encourage you to take a look at this great blog post on conversion rate optimization (CRO) and which marketing tactics you can replicate to increase this rate. It’s awesome that you’re increasing traffic to your store, but a good CRO strategy will help you convert those visits into sales.
Look forward to chatting more about this.
Cheers!
It seems you might not be running paid online ads. Using paid ads can indeed significantly boost your traffic and potentially lead to more sales. However, it’s crucial to strike a balance between the cost of advertising and its effectiveness.
As mentioned by other contributors, it would be helpful to take a closer look at your store to identify any potential issues and improvements that could enhance your sales and overall performance.
Best regards,
BolideAI
Hey there! Opening a store comes with its share of challenges, and getting the ball rolling can be tough.
I believe significantly lowering prices should only be a last ditch solution for increasing conversions as this can only diminish your brand and its perceived quality. If you’re up for it, I’m the owner of Crowly, a free app designed to make conversion rate optimization a breeze. I’d love to hear your thoughts as it will help your store find higher conversion rates. Sometimes, small tweaks make a big difference. Feel free to check it out: https://apps.shopify.com/crowly
If not, good luck with your store!