Been on shopify for a few months and I’m only generating about 1 sale per week. SEO is good and we have a 28% bounce rate average across my pages. Traffic is low and only getting about 50 views organically per day. Is there anything else I should do or is it just a waiting game for Google to rank up my SEO. I am posting new items daily. link to page Closeout Deals Liquidation Overstock & Open Box Inventory Save 20-80% – CLOSEOUT DEALS
I took a quick look at the site and as first impressions: it looks a bit too generic. The “What Buyers Say” area on the left side feels odd and is not present on mobile, normally that would be its own section. Same goes for Featured Deal on the right side.
The styling of the site also feels a bit too basic and most imagery in the homepage feels AI generated, which can turn away some customers.
Your Hero on mobile says “UP TO 80% OFF LIGHTING, FANS & HOME IMPROVEMENT” which I think helps understand the intent of your site, yet this text is not visible on desktop.
The layout on tablet feels broken as text in the hero is being cut off.
Without taking a close look at the analytics I wouldn’t say details like this 100% explain the bounce rates, but customers, either consciously or unconsciously take into consideration a lot of micro decisions the second they visit a website and small details like these can make them bounce.
Welcome to the community. And first advice is to check hundreds of topics with similar problems. Search for "no sales, “zero sales,” and “store feedback,” and you will find great tips and things you could improve on your store in general.
As @StackingContext said, your store is very, very basic and homepage category images are clearly AI generated image, and not the best Ai generated it could be. That does not bring trust to the customers. And also there is no information about you and your business. There is some contact information (address and phone, which is a plus) but the email is Gmail, and that is not professional. You should explain in a bit more detail and honestly, expanding more on the last section on your homepage, “Why shop with us”. That could be first or second section at the top of the page.
And having 80% OFF is actually tricky to sell to customers, as there are a lot, a lot of scam/fake stores that do exactly that. So you have to give even more trust signals to customers.
Your images on a green background are a bit bad, but still unique and have some charm. But what could bring you more customers, and you could try, is to make a short video that you will place on the product page. For example, " Here is a Waterpick, slight damage on the box, but brand new, in so Walmart has it for $37 but on closeoutdealsllc.com it is jut $24.99!!! " And you can use the same video on social networks to potentially bring more customers.
And you need some icon/text section for different trust badges. Also, real reviews on products, and if possible, some customer videos with your products.
You have some work, but again, do spend some time reading topics in the community.
Good luck.
Thanks for the great advice. is it worth it to spend the money to use a different platform then DAWN? if so any recommendations?
It is worth it, but it is not the only thing. You need a bit of content, text to explain the brand, process, and connect with customers.
For themes, it is good that you can try them out with your products. Maybe check these two, but there are a lot more
affordable, but also you can see what sections and blocks it has and try on your theme to replicate.
Another theme, very clean:
Others covered design well. Let me focus on your numbers.
- 50 views/day × 7 days = 350 weekly visitors
- 1 sale/week = 0.28% conversion rate
- Industry benchmark for home goods: 1-2%
That’s a 4-7x gap. The problem likely isn’t traffic volume, it’s conversion.
What I’d investigate:
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Where do visitors drop off? Product page? Cart? Checkout? GA’s behavior flow shows this.
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Traffic quality by source - Organic search can be misleading. Someone searching “closeout plumbing deals near me” has way higher intent than “cheap tools online.” Are you tracking which search terms convert?
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Liquidation + deep discounts + AI images = scam signals to buyers. Your eBay reputation is your biggest asset. Embed real eBay feedback with usernames and dates. That’s more convincing than “What Buyers Say” quotes without context.
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Most bargain hunters browse on phones. Your mobile hero text says the right things but the layout issues mentioned above matter.
Hi, @closeoutdeals2023
I took a look at your site using Google Pagespeed Insights https://pagespeed.web.dev/analysis/https-www-closeoutdealsllc-com/tnxeo7jqnp?form_factor=mobile . You’re actually in a pretty normal position for a new store- this isn’t just a waiting game, but a mix of traffic + conversion optimization. With - 50 daily visitors,1 sale/week is actually a normal early-stage conversion rate.
- Traffic (biggest opportunity)
- Post deal-focused content on platforms like Facebook or TikTok
- Focus on 1 channel consistently rather than spreading too thin.
- Homepage clarity (first impression)
- Make your value instantly clear: “Closeout, liquidation & open-box deals (20–80% off)”
- Add a strong CTA like “Shop Deals Now” above the fold
- Improve conversion rate
- Highlight savings clearly (e.g., “Save 60%”)
- Show trust signals (reviews, return policy, secure checkout)
- SEO refinement (long-term)
- Add internal linking between products
- Improving load speed can support better rankings and user experience
- Focus on quality over quantity
Posting daily is great, but optimizing existing products will often give better results than just adding more items.
Overall, you’re on the right track,this isn’t just a waiting game. With more traffic and a few conversion tweaks, you should start seeing more consistent sales.
Hope this helps!
You can also want to review your site speed, as it can influence both rankings and user experience. There are apps like Website Speedy available, but it’s optional.
Disclaimer : I’m affiliated with the Website Speedy .
Took a look at your store — a lot of the feedback above is already on point.
Your numbers aren’t terrible, but the store itself is making it harder than it should. The design side (generic feel, AI-looking images, layout issues on mobile) and trust gaps (no strong reviews, Gmail, heavy discounts) have been covered well. Those are definitely things you should fix before pushing more traffic.
Where I’d add a slightly different angle is this: Right now your store doesn’t really explain the deal.
You’re positioning as a closeout/discount store that’s your biggest advantage — but I don’t immediately see:
- where the product is from
- why it’s discounted
- what the original price/context is
So instead of feeling like a “great deal”, it can come across as just “cheap”, which hurts conversions.
If I had to prioritise:
- fix trust + consistency (as others mentioned)
- fix mobile experience first (since most traffic will be there)
- make the deal story obvious on product pages
- then think about scaling traffic
You’re not far off, but right now it feels like a store people browse… not one they feel confident buying from.
the other commenters hit it right, the AI-generated category images are hurting more than helping. people can spot them instantly and it makes the store feel low-effort. for a closeout/liquidation store, your actual products are the hero, so use real photos of your real inventory instead.
if you’re moving a lot of SKUs and can’t photograph each one individually, check out Prodofoto. we use it in our store to take basic product shots and generate clean studio and lifestyle images from them. for a high-SKU store like yours where you’re constantly rotating inventory, it’s way more practical than doing traditional photoshoots for every batch. but honestly even just consistent, well-lit iPhone photos of actual products would be a huge upgrade over the AI-generated category banners.
@closeoutdeals2023 Honestly, this doesn’t look like an SEO-only problem to me. A 28% bounce rate is actually decent for a newer ecommerce store, but 50 organic visitors per day is still very low traffic, so even a normal conversion rate would only generate a small number of sales right now.
The bigger issue is trust and positioning. When customers land on a liquidation or closeout store offering 20–80% discounts, they immediately start looking for reasons to trust the business. Right now the store feels functional, but not yet fully convincing from a branding and credibility perspective.
I’d focus less on adding products daily and more on improving:
- real product photos/videos
- clearer product condition explanations
- customer reviews with proof
- stronger mobile experience
- trust badges, shipping and return clarity
- better “why buy from us” messaging
A lot of ecommerce owners underestimate how much trust affects conversions. I’ve seen the same thing with local service businesses too, including companies offering water damage restoration Baltimore services customers usually decide within seconds whether a business feels legitimate and professional enough to buy from.
SEO is definitely a long game, but right now I think improving conversion quality and customer confidence will move the needle faster than just waiting for rankings to grow.