I’ve recently launched a new product and I always have a hard time scaling any product past the first sale. I am getting lots of buying intent but very few conversions. Is there something that I need to improve? What should I optimize for conversions?
Landing page is: "https://ludingtons.com/products/neck-shoulder-massager-deep-tissue-shiatsu-back-massagers-with-heat-for-pain-relief-electric-kneading-squeeze-muscles-massage"
One thing I would do is add some “Star Ratings” near the title/price at the top of the page that will scroll the user down to the reviews when they click on it. At first glance, I didn’t notice the reviews or if the reviews were sitewide or for this specific product.
I would also remove some of the space around the header, especially on mobile. You can keep it on the larger size, but it does seem a little too tall.
Maybe this was intentional but when I click on your stores product nothing is shown:
https://ludingtons.com/products/neck-shoulder-massager-deep-tissue-shiatsu-back-massagers-with-heat-for-pain-relief-electric-kneading-squeeze-muscles-massage
Also some buttons on the homepage don’t have a link, and others lead to empty product collections, etc. This will lower the chances of a customer making a purchase.
Hope that is useful!
@biznazz101
