My website is www.premiumjerseysandcollectibles. I am getting plenty of visitors but no one has even added to cart. I’m very frustrated and going to stop advertising until I can figure this out. Please help because if things do not get any better I’m going to give up. I really need this site to work as my wife is ill and I cannot work outside the home. Please visit my site and give me any ideas for engagement and conversion. I appreciate all help and suggestions. Vince
Hi @vray1971
You have achieved alot already, so general advice first: Don’t give up. 
Obviously nobody can give you a dedicated shop audit for free, but here are a few suggestions:
- You have 4 announcements in the announcement bar. Reduce it to one. Make it so that it can be understood in less than 0.5 seconds.
- Get a logo. Text is not trustworthy unless you are a big brand already. Keep the logo clean.
- The slider background images are suboptimal, to say the least. The quality is really bad and there is way too much on it. Make it so that EVERYthing the user sees when he first visits your shop can be processed and understood in 1 second. Maybe use pictures of sympathetic looking people the user can identify with.
- Work on your marketing language. “We know you will love our products” doesnt sound like a good argument.
- Align the design with the product images. Default advice would be to have white background whereever you have products. If you use colors you need to know what youre doing. If you want alternating background for different sections (which is a good idea), use a light grey.
- The chat with us bubble is pink and doesnt fit the design
- Drastically optimize some of your product/category images. You need premium quality images to sell premium products.
Now a few thoughts apart from the shop itself:
- You offer very high-price products. The customer experience and design is therefore even more important to sell these products frequently. I would rate the appearance of the shop currently 3/10.
- Depending on where you get those visitor statistics from - dont get fooled by page views mostly caused by crawlers and bots. Install proper analytics tools to make sure youre data is accurate.
- If you run paid campaigns already, ask yourself very truthfully if you reach the right audience with the right budget. If you spend only a few dollars per day, this is not gonna get you customers to buy $150 jerseys frequently. Quality of customers is much more important than quantity, especially if youre starting out.
- If your budget is limited you need to get creative with guerilla-marketing and stuff that has the potential to go at least mini-viral. Build your social media, etc. Its hard work.
The critique might be quiet direct, but its honest.
Best wishes for your success.
@vray1971 the first question you want to ask yourself is where is your traffic coming from?
For example, generic social media traffic will convert far lower than Google Ads. If you’re not using Google Shopping / Google Ads, set that up to capture people looking to buy products.
Also, traffic numbers are important when analyzing this. If you got 50 visitors then that’s not enough for good data, even a few hundred might be needed with a new store to start setting a conversion rate.
Analyze your Google Analytics data, the stats + the visitor flow.
Also, check out hotjar.com, that’s an app that can help you analyze what visitors do when coming to your site.
Lastly, make sure your site is trustworthy. Right now you don’t even have a logo - it’s hard for a visitor to trust a website that hasn’t yet invested in branding. A good logo + an engaging about page helps gain trust (add pictures and video to your About page if you can, connect with your customers).
Hi @vray1971 ,
It’s actually fantastic news that you’re getting plenty of visitors to your site. You really want to focus on drawing attention to, and raising awareness of, your brand - and it sounds like you’re off to a good start!
Of course, once they land on your site you want them to make purchases, which isn’t always as straightforward.
Remember that first of all you want to earn their trust, which is why you should exhibit as many trust indicators on your site as possible for potential buyers.
You also obviously need to ensure that your site is accessible for everyone. What this means is that the text is large and legible, not difficult to read. You don’t want a font that blends into the background or is too small to decipher. I suggest that’s an issue you may currently have:
You don’t seem to have any blog posts in your main navigation menu item, and yet you do display your blog posts on your website:
A useful rule of thumb for your website is: to be consistent. Everything must make sense on your site and must work. If you have no blog posts in your main menu link, but you have them elsewhere on your site, buyers are just going to be confused.
Also, blogs are not just simply useful for SEO purposes but for establishing yourself as an authority in your field and someone who is passionate about what you do. So be sure to develop a marketing strategy where you leverage that content regularly and often.
What are you doing in terms of marketing besides spending money on ads? And do you know who you’re targeting? What kind of person do you think will want to buy your products?
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