I sell clean beauty here on shopify.
I have worked very hard to set up my store, but still have very lows sales. I have done paid campaigns that did not convert, I’ve been posting on Facebook, Instagram, Pinterest and even Shop. Please review my store and give me your thoughts and direction. Kind and helpful responses welcomed.
Hi @awear
How can we review your store if you do not share a link? 
Also, can you tell us more about the “clean beauty” products you have?
Hi @awear
Welcome to the Shopify Community! Please share your store URL and password (if it’s password-protected), so I can check and provide you with the exact solution.
Best regards,
Devcoder 
Hi @awear ,
You could share your shop link and people can look, or if you’d prefer, search for threads with “no conversion” or “no sales” and you’ll see a lot of golden advice.
A thing to consider, if you are getting traffic from ads: What were your ads telling potential customers? Is it reflected in the store? What are the visitors coming for? What are they expecting and what are they seeing instead?
Nathan
Hi awear - if your ads and social posts are bringing traffic but sales stay low, I would first separate the problem into 3 checks:
If you share the store link, people can give more concrete feedback. For clean beauty, I would especially look at ingredient clarity, proof/trust signals, product-page objections, and whether the homepage makes the buyer’s skin concern obvious in the first few seconds.
kindly share your shop link
Ohh.. forget to mention the store URL..
But as you mention, unable to get the sales… recommend to review the customer behaviour on your website..
Consider offering Feedback Rebates (instead of “Sale” discounts). Your banner might look something like this:
“Buy now and get 10% cashback for your honest review after purchase” (or whatever your % is)
No need to verify the order or mail anything. The link is already encoded with all the necessary info.
This way, you accomplish two things:
Feedback Rebates convert better than Discounts because they give people additional assurance. You’re literally betting money on their after-purchase experience. That’s trustworthy.
Plus, you get reviews that people can actually trust.
Rebates are also cheaper than discounts because not everyone will leave a review to redeem them, so you get to keep more of your profits.
We’ve seen sales increase almost immediately after switching from discounts to rebates. I honestly don’t know why anyone would offer discounts. I guess very few people know about this.
Just make sure you’re using a Feedback Rebates app, not a Reviews app, and not a Discounts app. You cannot be the one who moderates your own reviews or decides who gets the rebate (that’d be against FTC guidelines).
Sorry I did not share the link
The licensed-esthetician angle is the strongest part of the store, and organizing products by skin concern gives shoppers a useful way into a large catalog. I would fix two trust and navigation leaks before spending more on ads.
On the homepage, several Shop Collections cards are wired to the wrong destinations. Cleansers, Masks & Exfoliants, Moisturizers & Oils, and Sun Care all sent me to Eye and Lip Care, while Bag Essentials sent me to SPF. That makes the store feel broken at the exact moment a shopper tries to narrow the catalog.
The Hydraglow page has a bigger trust problem: the TESTIMONIALS section still shows repeated template copy about “the convenience of online shopping” with placeholder-looking names such as Paula Wilson, Kim Westlook, and Anna Waston. That undercuts the real 4.9/5 rating shown above. Remove the template block or replace it only with verified reviews, then rewrite the nearby “Make 100% from nature. Be tested…” copy in clear, evidenced language. I would retest product-view to add-to-cart after those fixes before changing the ads.
The homepage presents an overabundance of content and lacks a clear focal point.
Hi, @awear
Hope you are doing great!
Your branding is nice, but conversion often come down to trust and user experience. Adding reviews, highlighting your unique value, and optimizing product pages can make a big difference.
Building a store is only part of the journey—getting consistent sales usually comes down to understanding where customers are dropping off.
Before spending more on ads, I’d look at a few key metrics:
For a clean beauty brand, trust is also a huge factor. Clear ingredient lists, before-and-after results (where appropriate), customer reviews, certifications, and a strong value proposition can make a big difference.
If you’re comfortable sharing your store URL, I’m sure people here can give more specific feedback on the homepage, product pages, pricing, branding, and overall shopping experience. Sometimes a few targeted improvements have a bigger impact than increasing the ad budget.
@awear ,
Your store has a clean and professional look which is a great start.
One thing I’d focus on is building more trust on the product pages add more customer reviews before-and-after photos (if applicable) and clearly explain what makes your products different from other clean beauty brands.
Id also review your traffic sources in Google Analytics. If you are getting visitors but no sales the issue is often with the product pages pricing or trust signals rather than traffic itself. Small improvements there can make a noticeable difference.
Hi @awear ,
I had a look at your store, and you have clearly put a lot of effort into building your brand. The overall design feels clean and suitable for the clean beauty space.
A few things I would focus on to improve conversions:
Build more trust
Add more customer reviews testimonials before/after results, and user generated content. Skincare customers usually need more confidence before making a purchase.
Make product selection easier
Consider organizing products by skin concerns, such as:
This will help customers quickly find what works for them.
Your brand has a good foundation. I would focus on building more trust and making the buying journey simpler before increasing ad spend.
Thank You !
Thank you for sharing your store link. At first impression, it is a solid store with visible work done, but I feel that presentation, flow, and organisation need to improve.
First, the theme, Horizon, is a solid theme, and you can do a lot with it, but it can also look basic if not done by a designer. Think your store, content, and products deserve more. A lot of unused space, and those rounded buttons do not look great.
One of the first things customers see is the menu, and yours needs a lot of improvement. Home, Shop, More, Sale does not say much, and you may think it cannot happen, but some customers will miss your dropdown menus and feel lost. Try maybe to have 4 shop-by links at the top level, remove Home and Shop, and rename More, please. The aim is to present to customers in the fewest actions where to go and where to find products they are interested in.
Your sections could be organised better and some messages could be sent in fewer words. For example, on the homepage you have 3 product-oriented sections, then 2
long tex/image sections. They are good to have, but you should mix them up, 1 product, 1 content. And one other thing I noticed “A Trusted Friend for your Skincare Journey” is a title and a good one but " licensed esthetician" send even more trust signals and you should use it as a title for sure. It needs to be more noticeable.
The product page has a solid description and a few blocks but still needs more. For example, a unique block would be a featured review from a customer. Image and small text, before or just after the add-to-cart button. Or similarly, image and text “Short feedback from Tauany, licensed esthetician” with one sentence explaining why this product is good.
I am sure you have a lot of stores and brands to look up to. But here are two examples you may check and see how a lot of things are done right. You do not need to be the same, but some sections and blocks are there for a reason, to give trust signals to a customer. Check it out https://www.siobeauty.com/ and https://www.solawave.co/
Good luck and be patient; you have a good idea, products, and content, but it needs to be presented better. I am sure customers will come.
Thank you! I do have reviews set up, and because I havent had many sales, I also don’t have many reviews. I gave away products in the beginning to followers, and UGC girls using some groups to find them, but other than that, I have to wait for people to shop and hope that they will leave me a review. Not all of them do
Hey Tauany, I spent some time going through Awear on both desktop and mobile. The foundation looks strong. Your story as a licensed Miami esthetician, the clean-beauty positioning, and the social proof of the GRWM type content build a lot of trust upfront.
So the issue is friction, not quality. A few things I’d fix:
By the way, if conversions are the real struggle, I’d give Carti a try. I’m the founder, so I’m biased, but I do use it on my own store. It’s an AI sales assistant that proactively engages customers, answers “is this right for my skin” type questions, recommends products, and overcomes sales objections. Plus, at your size it’s probably 100% free, so really a no-brainer for the conversion lift.
Omg thank you. I have those collection cards set up right but pagefly sometimes messes up the pages weeks after publishing. So annoying.
About the testimonials, I don’t see the names you mentioned. My reviews are from friends and UGC girls I found in groups related to gifting. I sent the product and they reviewed me. I don’t what you’re seeing over there if not that. But thank you so much!
Apologies, it was not my intention to be rude. And not sure what part/s offended you but I am sorry. Was just trying to give you a feedback and some things to improve.
Good luck.