Need your feedback! No sales, low ATC rate

Store Feedback
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Topic summary

A store owner is struggling with low add-to-cart (ATC) rates and zero sales despite running Facebook ads for a whitening cream for sensitive areas.

Key Issues Identified:

  • Trust & credibility concerns: Using a “.myshopify.com” domain instead of a branded domain raises authenticity questions. The store claims endorsements (“British Vogue”) without providing links or proof.
  • Pricing competitiveness: The product is available elsewhere at half the price on more established sites.
  • Product presentation: Images are somewhat blurry, and content focuses heavily on armpits rather than showcasing diverse use cases. Missing video tutorials, ingredient details, and authentic customer testimonials.
  • Lack of trust signals: Need for certifications, trust badges, doctor recommendations, and genuine reviews (current reviews appear questionable).

Recommendations Provided:

  • Create a dedicated landing page for ad traffic
  • Add diverse media (videos, ingredient breakdowns, real customer feedback)
  • Secure a custom domain and display trust badges/certifications
  • Write educational blog content demonstrating product benefits
  • Prepare for upcoming seasonal sales events (Halloween, Black Friday, Christmas)
  • Add holiday-themed elements and animations to improve engagement
  • Ensure consistent font sizing throughout the site

The discussion remains open with no resolution yet.

Summarized with AI on November 17. AI used: claude-sonnet-4-5-20250929.
1

I started running Facebook ads to my store, but ATC rate is really low and still no sales:(
Can you please give an advice or just share your opinion about my store. I’d apreciate it so much
My main product: https://bloominyou.myshopify.com/products/whitening-cream-for-sensitive-areas

2

It’s screen care product. It’s a common issue that people will not buy products until you get trust.
From my experience I can say

  • Write blogs about how your product solve customer problems. Show doctors recommendations and side effects.
  • Gather some video testimonials where customers use it and give good feedback.

Don’t waste money on ad you won’t get sales like this.

:eye: Do a competitor research it will fetch sales for sure.

1 Like
3

I am no expert at e-commerce or design, but thats what I notice from a customer pov:

  1. I can get the same product on websides I know and trust for half the price

  2. British Vogue isnt talking about you. So a) dont pretend or b) link to a vogue article

  3. Your Dermatologist recommends “Skinsoul Underarm Whitening Cream” Whats that? You sell something different…?

  4. All of your product pages talk about the cream

Im not a fan of fake reviews, but at least yours decent.

Some pictures are a bit blurry but I really like the overall design!

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4

Hi @KaterynaB ,

I’m Kate from PageFly - Shopify Landing Page Builder :flexed_biceps:

Your product page looks amazing! However, since you’re running ads for this whitening cream, I’d recommend creating a dedicated landing page for it.

As for your product page, you’ve clearly put in a lot of hard work, and it seems quite solid. However, I have a few minor suggestions that could help you further optimize it.

1. More diverse media files

Since this is a whitening cream for sensitive areas, you might consider providing a more diverse range of images and feedback, rather than focusing solely on armpit-related content.

As this is a cosmetic product, it would be more appealing to visitors if you provided video tutorials, reviews, or a detailed look at the cream’s ingredients.

2. Increase your brand credibility

  • Get a branded and unique domain name: I noticed that your store is using a “.myshopify.com” domain. This could make visitors question the authenticity of your brand or store. When they’re confused, the chances of them making a purchase are slim. I’d recommend acquiring a unique domain for your store.
  • Add some trust badges to your product page and brand: Has your product received any certifications that could better establish its quality and credibility? If so, make sure this information is visible to visitors. Since this is a skincare product, it’s crucial to provide proof of its validity.

3. Uneven font size/type

Make sure to keep your font types and sizes consistent throughout the site.

PageFlyKate_0-1694170923570.png
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4. Get prepared for up-coming events

Halloween, Black Friday, Cyber Monday, Christmas, … are coming, make sure you are also in the run and farewell-prepared to skyrocket your sales this year! You can start it by:

  • Decorating your store: Add holiday-themed banners and elements to create an inviting atmosphere for visitors

PageFlyKate_1-1694170923576.png
PageFlyKate_1-1694170923576.png1600×682 143 KB

  • Planning holiday specials and offers: This includes exclusive promotions, discounts, or special deals

PageFlyKate_2-1694170923488.png
PageFlyKate_2-1694170923488.png1600×687 148 KB

  • Add some animation to your site to match the holiday mood: You can start by appearing in motion as scrolling, or some light animations for important CTAs (even when not hovering over it)

I hope my suggestions are helpful to optimize your store. Have a great day!

Best regards,

Kate | PageFly Team

1 Like