I agree
Topic summary
Shopify is rolling out an increased product variant limit from 100 to 2,000+ (specifically 2,048), now confirmed as available to all Shopify users, not just Plus subscribers. The feature was in developer preview and has recently gone live as of early 2025.
Key clarifications:
- The 2,000 variant limit applies per individual product, not daily upload limits
- Variant limits are shop-level, not app-level
- The option limit remains capped at 3 options per product (no fourth option added)
- The 250 media per product limit is still in place
- Rate limits for stores with 50k+ total variants (max 1,000 new variants/day) remain unchanged
Workarounds discussed:
Some users shared techniques for exceeding the old 100-variant limit by splitting products across collections and using custom code to bind them together. However, others noted this approach creates issues with inventory sync apps, volume discounts, duplicate content, and poor user experience (page reloads when switching variants).
Community consensus:
Most agree the official 2,048 limit solves the majority of use cases, though it won’t address every scenario (products requiring 4+ options or extremely high variant counts). Users are advised to wait for official implementation rather than relying on workarounds.