Hi @Renee_14_1 , Josiah here.
We run an Aussie-founded pre-order app Early Bird and have been getting inquiries around this recently too.
TLDR, based on what we know so far:
From Dec 13th onwards, you’ll need to provide detailed product safety info and contact details when selling to customers in Europe. For pre-orders, this will include setting super clear expectations for customers on the product and the whole pre-order process.
The confusing part for many merchants is there’s not a lot of specificity on how much more details they need to provide. (Especially around product safety.)
I know you’re selling a book box, not electronics, but to comply with GSPR you need to clearly explain:
- Proof of product safety standards (More on this below)
- How to use the product safely
- Any potential risks
- Who can (or can’t) use the product
- Any special instructions for use
And then for pre-orders, if you haven’t included this info yet, you must list:
- Full details about the product (even if it’s not produced yet)
- Expected delivery date
- What happens if the product is delayed
(Our app helps you prominently display the ETA throughout the purchase journey, and helps you one-click bulk send pre-order delayed emails.)
As for the contact info, you need to have:
- A way for customers in Europe to contact you
- Someone who can answer about the product safety questions
Elaborating on the Proof of product safety standards - in your case it should be relatively straightforward.
See if your manufacturer can provide some docs on safety compliance, e.g.:
- Books are printed on non-toxic paper
- Approved printing inks
- No small parts in the books that could be hazardous to children
(Surely publishers would already meet these standards by default?!)
Maybe if you want to be 110% certain, include a QR code linking to a simple statement or safety compliance certificate that the book meets EU safety standards for printed materials. For your orders that were placed before Dec 13th as well. (This is my suggestion, not legal advice.)
If you have a website dedicated for EU, then you should add the product safety info to each product listing.
I’m not sure what’s the best approach yet if you only have one website selling worldwide.
Maybe add the safety info as an accordion (drop down) on your product page to minimise the visual impact?
Hope this reassures and helps you, even if it’s not super clear yet! Might be worth checking out what Amazon’s EU sellers are doing - apparently the platform has been implementing compliance checkboxes and safety information sections in their product listings.
Cheers,
Jo