Unlock the potential of marketing on your business growth with Shopify Academy’s latest free release, designed specifically for merchants, Creating a Digital Marketing Strategy.
These courses will empower you to create a robust digital marketing strategy, helping you to engage customers, increase conversions, and build long-term loyalty through channels such as social media, SMS, email, and influencer marketing. By developing these skills, you can impact your business’s success now, and into the future.
## Highlights
Course 1: Foundations of Unified Commerce Marketing- Understand unified commerce and its significance
- Identify key components and channels
- Measure performance with essential metrics
Course 2: Digital Marketing Essentials- Define customer life cycle stages
- Create a marketing strategy aligned with brand objectives
- Implement email and SMS marketing strategies
Course 3: Branding, Positioning, and Building an Effective Online Presence- Define your brand’s mission, vision, and values
- Build a cohesive brand identity
- Design high-converting landing pages
Course 4: Social Media and Content Marketing- Leverage social media platforms effectively
- Plan and create a balanced content calendar
Course 5: Influencer and Affiliate Marketing- Identify and select suitable influencers
- Create effective outreach strategies
Course 6: Seasonal and Event-Based Marketing- Develop targeted marketing campaigns for holidays
- Apply psychological triggers to drive conversions
[Start learning now](Creating a Digital Marketing Strategy](Creating a Digital Marketing Strategy)on ShopifyAcademy.com 
