New Markets Upgrade

Shopify Discussion

Topic summary

A user received early access to Shopify’s “new markets” upgrade and encountered issues when trying to change a banner for their UK market. The changes wouldn’t save despite navigating the new interface.

Key Discovery:

  • Support revealed the user’s theme is incompatible with the upgrade
  • After research, the user found a significant limitation: market-specific theme customization now requires one of Shopify’s top two pricing plans
  • The Advanced plan starts at $299/month

Main Complaint:
Shopify implemented this change without prior notification to users, which the poster describes as a “secret downgrade.” This unexpected restriction disrupted their existing plans for managing three markets with different themes.

The user is seeking community feedback on this unannounced change and its impact.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

So it seems “I’m lucky” to get early access to Shopify’s “new markets” upgrade. I have three markets I use on my website. I went to change a banner on my UK market and realised it had all changed, but then after working out the new UI I couldn’t get it to work. It just wouldn’t save the banner I wanted on the UK market.

I opened the support chat, and after a while, the person told me my theme wasn’t compatible with the upgrade. After two days of research, it seems that along with the “upgrade” is a secret downgrade: You can no longer change a market theme unless you are on the top two plans.

Pretty sneaky The advance plan starts at $299.

Shopify, would it kill you to tell people when you’re going to do this rather than just sending it out there? It completely bugged my plans.

What does everyone else think?

Cheers

Lee