New Shopify products were not appearing in Google Merchant Center (GMC) after an initial successful sync; GMC showed 0 items pending despite products being marked for Google.
Key factors cited:
Feed method matters. With Content API, new items should appear within ~30 minutes; if not, consider turning off GMC’s Automatic Item Updates. For file-based feeds (XML/TSV), set the feed schedule to run daily in GMC.
Practical checks and fixes:
Ensure products are published and explicitly marked “Available on Google.”
Confirm new items are included in the active feed and that the feed processes without errors (GMC Products > Feeds; Diagnostics for issues).
Allow for short sync delays; if issues persist, disconnect and reconnect Shopify to GMC.
If using manual/file uploads, updates may require manual refreshes unless switching to Content API or an app that auto-pushes changes.
Outcome: The issue was resolved by enabling the “Available on Google” setting (Step 2). The thread reached a practical resolution with that fix.
Summarized with AI on December 21.
AI used: gpt-5.
I recently linked my Shopify Account with my Google Merchant Center and exported all of my items into the Google Merchant Center account, and it worked ! the products show up in Google Merchant Center.
Now since that initial feed I have added NEW products to my shopify store, but I do not see them syncing to the Google Merchant Center.
It also says I have 0 products pending, I have checked the box for “Available to Google” so they should be at least pending.
Any idea on what is the solution? I plan to add new items weekly so this is an important feature for me.
If you are submitting a file, such as XML or TSV make sure to update the scheduling to be daily in Google Merchant Center > products > feeds > click on your feed > settings
I am Gina from flareAI app, and I am here to support you.
There could be several reasons why your new products are not syncing to Google Merchant Center:
Check if the products are published
Make sure that the new products you added are published and visible on your Shopify store.
Check if the products are available to Google
Go to the “Products” section of your Shopify store, select the new products you added, and make sure that the “Available on Google” checkbox is selected.
Check if the products are included in the feed
If you have set up a scheduled feed for Google Merchant Center, make sure that the new products are included in the feed. You can check this by going to your Google Merchant Center account, selecting the “Products” tab, and then clicking on the “Feeds” sub-tab. Check the status of your feed and ensure that it has been processed without any errors.
Check if there are any errors in the feed
If there are any errors in the feed, Google Merchant Center may not be able to process the new products. You can check for errors in the “Diagnostics” tab of your Google Merchant Center account. Fix any errors and resubmit the feed.
Check if there is a delay in syncing
Sometimes, there may be a delay in syncing new products to Google Merchant Center. Wait for a few hours and check if the new products appear in your account.
If none of the above solutions work, you can try disconnecting and reconnecting your Shopify account with Google Merchant Center. This should refresh the connection and allow new products to sync.
Here the issue is the method you use to upload your product feed. The new products you added to Shopify must be updated in the merchant center because you have to manually update them.
If you want to avoid updating the feed manually every time you make any change to your Shopify store, you can use Content API to push your product feed or any app that will push and update your feed to the merchant center.