NEW products are not appearing in Google Merchant Center

Topic summary

New Shopify products were not appearing in Google Merchant Center (GMC) after an initial successful sync; GMC showed 0 items pending despite products being marked for Google.

Key factors cited:

  • Feed method matters. With Content API, new items should appear within ~30 minutes; if not, consider turning off GMC’s Automatic Item Updates. For file-based feeds (XML/TSV), set the feed schedule to run daily in GMC.

Practical checks and fixes:

  • Ensure products are published and explicitly marked “Available on Google.”
  • Confirm new items are included in the active feed and that the feed processes without errors (GMC Products > Feeds; Diagnostics for issues).
  • Allow for short sync delays; if issues persist, disconnect and reconnect Shopify to GMC.
  • If using manual/file uploads, updates may require manual refreshes unless switching to Content API or an app that auto-pushes changes.

Outcome: The issue was resolved by enabling the “Available on Google” setting (Step 2). The thread reached a practical resolution with that fix.

Summarized with AI on December 21. AI used: gpt-5.

Thank you. Step 2 solved my issue.