Hi @PlateTags
I’m Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Have a sticky header
If your website visitors are looking for a particular product while browsing, what’s the usual action they would take? They might have to scroll all the way up to the page’s top in order to find the search bar, which can be a bit of an inconvenience. However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers
2. Resize hero images
The banner holds immense importance in hero material. It’s the very first element that greets visitors upon entering your website. Let’s ensure that consumers instantly grasp what you offer within a mere five seconds.
You’ve done a very great job by displaying the right images in this part. However, the size of them are not suitable for users to get a full view on laptop. They would have to continuously scroll up and down to see the whole image, regarded as a very big obstacle for UX.
3. Add CTA button
A crucial element for an online store’s homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page. So it’s such a loss when you forgot to put the CTA button right where it should be.
And please make sure that all CTA buttons on your page have a consistent styling to boost the conversion rate.
4. Align product prices on the same row
By doing this, I bet your store outlook would be much more professional.
5. Use accordion for FAQ section
This makes the text displayed in a more reasonable way.
6. Get prepared for Chirstmas
As the holiday season approaches, let’s take a look at these expert insights to further enhance your holiday preparations.
- Animated Snowfall or Effects:
App: Install apps like “Snowfall Effect” or “Nexa Snow Effect” to add animated snowfall or other holiday effects to your website.
- Countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions.
- Email marketing campaigns: Send out targeted email campaigns with personalized offers and reminders about your holiday promotions. Keep your subscribers updated with relevant content and exclusive deals. Let’s start this campaign soon as if collecting emails is delayed, the holiday campaign might not reach a wide audience.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team