New site, new product, not many sales... any tips?

Store Feedback

Topic summary

A new e-commerce store selling plate tags is experiencing traffic but minimal conversions. The store owner seeks feedback on what might be missing.

Key recommendations provided:

Navigation & UX improvements:

  • Implement a sticky header so visitors can easily access the search bar without scrolling to the top
  • Resize oversized hero images that currently require excessive scrolling on laptops
  • Use accordion formatting for the FAQ section to display content more cleanly

Conversion optimization:

  • Add prominent CTA (call-to-action) buttons on the homepage directing visitors to collection/product pages
  • Align product prices consistently in the same row for a more professional appearance
  • Make the announcement bar more eye-catching with color and emojis; consider A/B testing
  • Show color changes when customers select different product variants
  • Display real product images showing plates installed on vehicles rather than just descriptions

Urgency tactics:

  • Add countdown timers for flash sales and limited-time offers
  • Launch email marketing campaigns with personalized holiday promotions
  • Install animated snowfall effects for seasonal appeal
  • Create upsell opportunities (e.g., “buy 2 get 10% off”) to increase average order value

The store owner acknowledged the feedback and committed to implementing these changes.

Summarized with AI on November 14. AI used: claude-sonnet-4-5-20250929.
3

Hi @PlateTags

Congrats on the new site.

here are my observation.

  1. Your announcement bar is too plain and it should stand out if you are having some find of offer.
    You can try to add some color and use some emojis. Also you can do AB testing what is working or not.

  2. Banner should be of full size and it should have proper CTA and message so that if people coming here should see what you are selling and USP of your products.

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  1. If should change the color if I am selecting the other variant as of now it is not changing.

  2. Also if you can upsell some other products also like buy 2 design and get 10% off this can increase the AOV of your products.

  3. You can use Countdown app as well show urgency like sale ending soon.

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  1. The Description popup, I don’t think so it was necessary, You can show 2 images as a real image where people can relate what they will be getting and how it is looking on the car.

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