New store and seeking feedback

ive been open for almost a full week now could I get some feedback. I still have more to do to be successful but id like to know if im on the rite start. this is going to be a learning journey that I know. im seeking any advice to help me generate a sale. im going to loose my job soon and ive committed myself to this and family is counting on me .

so come and check out Richard’s Retail for your pet supplies and products! please.

It’s not even on the website. Set up Dawn, add products, done. Why should customers buy from you? You don’t include USPs or trust factors on your website.

Hey @richardcalhoun97! First of all — respect for putting yourself out there and asking for feedback.
Main things holding back sales right now

  1. No clear reason to buy from you
    The store looks like a generic pet shop. Visitors don’t see why Richard’s Retail is better than Amazon, Chewy, or other Shopify stores. Add:
  • A clear headline: who it’s for + why you exist
  • A short “Our story / Why we started” (this is powerful given your situation)
  1. Trust signals are missing
    New stores need extra trust:
  • Shipping & delivery time clearly stated
  • Returns/refunds page easy to find
  • Contact info (email or contact page)
  • Even 1–2 honest reviews (friends/family testers are okay to start)
  1. Too many products, no focus
    For a new store, this hurts conversion.
  • Pick 1–3 products to push hard
  • Feature them on the homepage
  • Remove distractions for now
  1. No traffic strategy yet
    A store alone won’t generate sales.
    Start simple:
  • Short-form video (TikTok / Reels) showing pets using the product
  • One clear product → one clear message
  • Don’t try ads until you know what converts

Hope that helps! :blush:

In addition to the factors other people have already mentioned, there is no apparent organization to your products. It looks like you’re selling pet supplies, security cameras, mugs and tumblers, and clothing. If you separate your items into these categories and add menu items for them, people will have an easier time finding what they want.

I’d also suggest adding more blocks to your home page. Right now it looks like you just have one, which is presenting random products. I’d suggest having a block that shows three or four of your most important/desirable products (you might just have to choose your favorites if you don’t have any sales to base this on), and then maybe a block for each category, or else one block which highlights your categories.

You might consider adding an “about” page, to give your potential shoppers an idea of who you are, so they feel like they’re supporting a human with a small business instead of just another drop shipper and potential scam.

”Retail” is a kind of clinical, industry word. I get that you’re going for alliteration with your title, but you might want to try something a little warmer, if that makes sense. Is there an overarching theme to what you’re selling? A name that explains your vision might help draw potential customers to your store.

Best of luck!

The best advice is stop, halt, go no further. And there are many reasons why. You are gonna lose your job, you need to get a new one then. This is NOT the answer to your financial situation.

Focus on one thing that you can do. Are you a welder or blacksmith? Make some rebar artwork or shelving. Are you into laser engraving? Can you invest in a 3d printer? Many many opportunities put there. A noname dropshipping website is only gonna land you in deep regret.

Hi Richard

Welcome to the community.

You know this already, and you are right. First tip on your journey is to spend some time here, searching and learning from others. Because a lot of new users make the same mistakes, and they are not aware of how things work. So search for “no sales”, " zero sales", but also on “store feedback” and you may see how long some dropshipping stores lasted. But also what works.

But as @Maximus3 said, all truth,

Because even if you do everything right for a dropshipping store, it is still hard to get sales, as there are hundreds or thousands of similar stores with same products. And in start, you have, for a long time to invest and burn money.

Hi @richardcalhoun97

Your store looks nice and easy to use, so that is a good start. Concentrate on bringing in targeted traffic via social media & niche groups, make your product pages very clear with good images and benefits, and think about small launch promotions. Regular marketing and testing will help you get your first sales.

Hi ,

Congrats on your launch! I had a look at your store and noticed a few things:

  • The overall layout and design are a bit confusing — it’s not immediately clear what visitors should do or why they should buy.

  • Homepage feels like a catalog, so visitors might not understand your main offer right away.

  • Product pages are cluttered, and the text and visuals could be structured better.

  • Images could be improved — I actually paid a guy to enhance mine, and it made a noticeable difference.

Everything else looks good, just a few tweaks could make the store much clearer and more engaging.

Thankyou for all your insights and suggestions i will take each one being valuable and definitely make the suggested changes from everyones feedback its much appreciated
.

Hi @richardcalhoun97 I’ll be honest, like a friend who wants you to succeed. In its current state, this store is unlikely to sell well.

The biggest issue is that there is no clear niche. Selling security cameras, laser pointers, keychains, and pet beds in the same store makes it feel random and untrustworthy. It looks like a general dropshipping site rather than a real brand, which hurts trust and conversions. To fix this, you need to focus on one niche only and remove all unrelated products so the store feels clear and purposeful.

The homepage also feels generic and unfinished. “Richard’s Retail” and a simple “Shop all” button do not explain what you sell, who the store is for, or why someone should buy from you instead of another site. The hero image is blurry and adds no value. A strong homepage should clearly state what you offer, highlight a key benefit, and build trust within a few seconds. Right now, it does none of those things.

Another serious problem is the number of sold-out products. When most items show “Sold out,” the store feels abandoned or broken. New visitors are likely to leave immediately. You should hide sold-out products or restock before sending any traffic. It is better to show a small number of available products than many unavailable ones.

The product images and titles also hurt credibility. The images are inconsistent, include random badges like “eBay top-rated” and “US seller,” and look like standard supplier images. This makes the store feel cheap and unsafe. Product titles are too long, messy, and look like keyword stuffing, which reduces trust and makes the site hard to read. Clean images and simple, clear product titles would instantly improve both trust and SEO.

There is also a lack of social proof and trust signals. I do not see meaningful reviews, customer photos, or testimonials. Policies exist, but they are generic and hidden. There is no strong About Us story, no clear shipping time, and no visible guarantee near the buy button. Most shoppers will not buy without reassurance, especially from a new store. Adding reviews, clear guarantees, and honest shipping details is critical.

Finally, the pricing feels random and unsupported by brand value. High-priced items like security cameras and pet beds require strong trust, branding, and proof, which the store currently lacks. Without that, visitors will compare prices and leave.

Overall, the store feels like a setup in progress rather than a finished business. With a clear niche, a stronger homepage message, cleaner product presentation, and better trust elements, this store could improve a lot, but in its current form, it will struggle to convert traffic into sales.

Hope this helps :blush:

Here’s my honest feedback:

  • The store feels like an untrustworthy, random dropshipping site, you must focus on one specific category to build a real brand.
  • The Richard’s Retail branding and a blurry hero image fail to explain your value proposition or why a customer should stay.
  • Numerous sold-out items make the store look broken, hide unavailable products immediately to prevent visitors from leaving.
  • Messy, keyword stuffed titles and inconsistent supplier images with random badges hurt your credibility.
  • Without social proof, customer reviews, an ‘About us’ story, or clear shipping guarantees, shoppers will not feel safe enough to buy.