New Store Feedback

[SunnyC77]

Hi Shopify community! Hoping to get some feedback on my new store that just went live a little bit ago. Vibe, layout, ease of use? I’m getting decent visitors but literally 0 conversions to sales. Would appreciate any and all feedback - no feelings will be hurt by the generosity of your feedback!

www.impossiblyglutenfree.com

thank you!

[WizzCommerce_Co]

Hi @SunnyC77 , thank you for posting here!

Once I visited your store, S Knowles Jewellery looked stunning and I can tell you have put a lot of effort into building it.
I wanted to share some general feedbacks for your store and tips on traffic and conversion with you here that you might find useful:
1. Lacking Favicon Browse Tab

I notice that your store has no logo brand for the searching tab, I highly recommend that you create one to build trust and make your store more trustworthy.

2. Redesign the collection page

I noticed that some product images are not the same size as each other; you should optimize this part to make your store look better and more organized.

3. Optimize customer testimonial

I noticed that your customer reviews only contain text and lack ratings as well as customer avatars. To make them more personalized and trustworthy, you should consider adding these elements.

4. Revise the About Us page:
I noticed that your store’s About Us page is quite full text. This page is significant as it helps customers understand your brand’s value and contributes to building trust when they purchase your products.
For example:

To improve your About Us page, you can refer to the following example:

5. Add key USPs section with key icons
Your current homepage lacks key information about products. It may increase the bounce rate as users don’t find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products’ unique selling points, giving a reason to purchase from you instead of the competition.

Because your store is totally new, I wanted to share some successful tips on traffic and conversion with you here that you might find useful:

• Social Proof: add a live visitor counter, recent purchases, and just bought to get instant attention by showcasing a large number of store visitors
• Sales Pop Up: add a gamification box, and discount code with a countdown timer to make customers’ purchases more fun and engaged with an animated gamification box
• FOMO and Scarcity: add order, add-to-cart, sold count, low-stock alert to increase checkout rate with a sense of urgency
• Cart Recovery: add exit tab animation, cart abandonment alert, and comeback alert to convert abandoned carts into sales
  All those features can be added to your store with just one Free app from us, SnapNoti FOMO Visitor Counter.

I hope this recommendation will assist in enhancing your website’s conversion rate.
If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[BON_Loyalty]

Hi @SunnyC77 ,
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I’ve visited your store. All the cookies look so cute and healthy, like they’re made with a lot of care and love! However, I believe a few improvements will help you convert more sales:

1. Use a stronger CTA
   Instead of using “Explore,” which might not encourage immediate action, try something stronger like “Shop Now.” This creates a sense of urgency and directs customers to start shopping right away.

   

2. Align the layout consistently
   I noticed that some sections on your homepage are aligned differently, which can make the overall layout look inconsistent. Most sections are centered, while others are aligned to the left or right. It would be visually pleasing and more cohesive if all sections had the same alignment.

   

3. Add ‘Add to cart’ buttons on the homepage and collection pages
   Including ‘add to cart’ buttons directly on the homepage and collection pages would streamline the buying process for customers. This way, they don’t have to navigate to individual product pages just to add items to their cart, making their shopping experience smoother and quicker.

   

4. Include a customer reviews section on product pages
   When a site is new, trust signals are essential. Adding a customer reviews section on your product pages can help build credibility and make visitors feel more confident about purchasing.

   

5. Highlight your Instagram reviews and updates
   Adding your Instagram feed and creating story highlights featuring customer feedback, your menu, or new cookie flavors will show potential buyers that you are active, trustworthy, and engaged with your audience. It’s a great way to build social proof and establish a more personal connection with your customers. Take a look at the image below for reference:

   

With these improvements, I’m sure your beautiful cookies will attract even more attention! Keep up the great work.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Best,

Tracy from the BON Loyalty team

[SunnyC77]

Thank you so much for your detailed and thoughtful feedback Tracy! I’ll
start applying your tips

[Bundler-Manuel]

Hello @SunnyC77 I really like and appreciate the organization and layout of your store. Here are some suggestions of mine I think could be helpful

1. Add some FAQs to the homepage to add more context as to how your cookies are a better option to others including more information about the included and excluded ingredients.

[BON_Loyalty]

You’re most welcome. If it is helpful, marking it as a solution or giving a like would be greatly appreciated If you have any question, feel free to reach out!