HI Hardcroprime,
I did some research for you and found that most advertising platforms: google ads, google shopping, tik tok and meta have very strict rules when it comes to advertising testorone supplements (anabolic steroids). However, there are certain products in your shop for which you can run ads. Eg - Omega 3 Vitamins, Ashwaganda, etc are allowed. But ensure you have all regulations in place.
- Create Separate Product Feeds: Separate your compliant products (like Omega-3 and Ashwagandha) from those that are not allowed (like anabolic steroids or prescription medications). This allows you to submit only the allowed products to Google Shopping.
- Exclude Non-Compliant Products: When creating your product feed or uploading it to Google Merchant Center, ensure that you exclude any products that violate Google’s policies.
Ref links for Google Shopping Ads:
https://support.google.com/adspolicy/answer/2423645?hl=en#zippy=
https://support.google.com/merchants/answer/6150151?hl=en
You will have to individually research each social media platform’s advertising policies for each product in your shop.
Your other options include organic marketing, this includes:
- SEO Optimization for your website - Since you are just starting out, I recommend targeting low volume and difficulty keywords. Subscribe to Ahrefs if possible, it’s a game changer! You can use SEO for content marketing efforts as well (writing blogs). Your best bet with SEO optimization is having your products rank organically and driving sales.
- Social media posts - As much as possible, post on social media and share the posts in relevant groups.
- Facebook Marketplace - I am not entirely sure about this one, but you can try your luck with Facebook Marketplace to sell your products there (if you got approved by Shopify, then I don’t think you should have an issue with Facebook Marketplace)
- TikTok Shop - You can once again try your luck here (you can connect your Shopify to TikTok btw)
Let me know if you need more info on product feeds, I can help.