New store with traffic but no add to cart or sales

Store Feedback
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Topic summary

A new swimwear store reports ~120 daily visits from Facebook/Instagram ads over 2 weeks and a high CTR (7%, Click-Through Rate), yet almost no add-to-carts or sales. The owner asks for site feedback to identify conversion issues.

Latest responses:

  • One participant confirms targeting looks effective and requests site access or more details to diagnose.
  • Another provides a conversion-focused review, suggesting on-site improvements rather than ad changes.

Key recommendations:

  • UX/navigation: improve page speed, simplify menus, make “Add to Cart/Buy Now” buttons prominent.
  • Product pages: use high-quality images, detailed descriptions, clear benefits/USPs, and add customer reviews/ratings.
  • Trust signals: display secure payment/money-back badges, visible contact info, and offer live chat.
  • Pricing/discounts: clearly show promotions, use urgency (limited stock/timers) carefully, and consider tiered/bundle discounts.
  • App suggestion: a “Coupon Discount on Cart” app to surface available coupons in the cart to encourage adding items and reduce abandonment; supports tiered and personalized offers and integrates with Shopify.

Status: No resolution yet; next steps include granting access for deeper review and implementing on-site conversion optimizations.

Summarized with AI on December 25. AI used: gpt-5.
1

Hello!

I have a new store up and running www.surswimwear.com and for the past 2 weeks I have been running facebook and instagram ads to drive traffic to the site. So far, I am getting around 120 visits per day with a small budget. One of my ads has a very high CTR (7%) so I know I am targeting the right people. However, there have been nearly 0 add to carts and of course sales. Can someone take a look at my site and tell me if I am missing something?

Best,

Marcela

2

Hello @marce_blume ,

Thank you for reaching out.

I’ve reviewed your message regarding your new store, www.surswimwear.com, and your efforts in running Facebook and Instagram ads to boost traffic. It’s commendable that you’re receiving around 120 visits per day with a limited budget, and the high Click-Through Rate (CTR) of 7% suggests effective targeting.

However, I understand your concern about the lack of add-to-cart actions and sales despite these promising metrics. I’d be happy to take a look at your site to provide insights and suggestions. Could you please provide access or any additional information that may help in diagnosing the issue?

Best regards,

Calista

3

Hi @marce_blume I appreciate the detailed information you’ve provided about your store and ad performance. Based on your insights, it’s clear you are successfully driving traffic with an impressive click-through rate. However, the lack of add-to-cart actions and sales indicates a potential issue with on-site conversion factors.

Review of Your Store

Upon reviewing your store, here are a few key observations and suggestions to improve conversion rates:

  • User Experience (UX) and Navigation
    • Ensure your site loads quickly. Slow loading times can deter potential customers.
    • Simplify navigation. Ensure the main categories are easy to find and logically arranged.
    • Provide clear calls to action (CTAs). Buttons like “Add to Cart” and “Buy Now” should be prominent and compelling.
  • Product Pages
    • High-quality images and detailed product descriptions can make a significant difference.
    • Highlight key benefits and unique selling points of your products.
    • Include customer reviews and ratings to build trust.
  • Trust Signals
    • Display trust badges (e.g., secure payment, money-back guarantee).
    • Ensure your contact information is easily accessible.
    • Implement live chat support for immediate customer assistance.
  • Pricing and Discounts
    • Clearly display any available discounts or promotions.
    • Use scarcity and urgency tactics (e.g., limited stock warnings, countdown timers).

Coupon Discount on Cart App

The app is a game-changer for your store. By displaying available discount coupons directly on the cart page, you incentivize customers to add items to their cart to avail of discounts. This visibility can reduce cart abandonment rates by assuring customers of the best available deals before checkout. Promote tiered discounts (e.g., “Spend $100, get 10% off”) to encourage higher spending. Highlight bundle deals or discounts on complementary products. Offering immediate discounts can enhance customer satisfaction and loyalty. You can also personalize discount offers based on customer behavior and past purchases. The app is user-friendly and integrates seamlessly with Shopify, allowing you to manage and display discounts effortlessly.

Feel free to reach out if you need further assistance or have any questions. I’m here to help!

Best regards,

Ina