I sell antique and vintage French items — religious pieces such as rosaries, crucifixes, medals and icons, plus vintage mirrors, decorative finds and other curated French antiques. Each piece is unique and sourced from France. My store is for collectors, gift buyers, and anyone who loves beautiful objects with history and provenance.
What feedback do you want?
I have growing traffic but no sales yet. I would love feedback on: does the store look trustworthy? Are the product pages convincing? Is anything confusing or putting visitors off buying? I have 14 years of selling experience on another platform so the products are good — I just need help making the store convert.
I’d say, lack of easily accessible contact details / address /phone is a major negative trust factor.
Irregular product photo proportions is a minor, but still a problem. Your collection product grids look untidy. (can be easily fixed by using an app for a month to make all your images square?).
Footer does not look great too.
Both these things make visitors think that you’re not putting enough attention to your business.
Blog page is too short for a business claiming to be 14 years old – I know, you’re moving from another platform, but normal visitors would wonder whether your mature business claim is true.
Your facebook story is also a short one (however it does have your phone number and e-mail address)
gmail address is usually is a negative trust factor too, but can possibly be ok for a small antiques seller. sharing a phone on your site would be a great trust signal.
I would also consider adding more personal details, like photo, etc on about page to build more trust by putting an actual person behind this store.
This is Vineet from Identixweb, a Shopify Development Agency.
The first thing I would say is the collection page in your homepage is irregular. For example there’s a viewall button just below the hero image which i dont know what purpose does it serve
@VFTFrance … As you mention… You have 14 years of selling experience on anther platfrom.. please discribe more… Sorry.. But you look like a starter, according to the current store - https://vintagefrenchtreasures.com/
You can also consider the above expert suggestion…
Addone.
1- Website logo is not impressive
2- You just missed the basis of the search visibility guideline. like
4- If you have an old customer list, then you should try email and PPC remarketing techniques, and recommend adding the customer’s trusted links ( Client feedback )
…
Hi @VFTFrance ,
The store is well-built and reads as trustworthy strong product descriptions, lots of photos, a great About page, and clear policies. The issue is likely conversion friction (and possibly traffic quality), not a broken store. Top fixes:
Add a homepage hero. One line of positioning + 3–4 trust points (guaranteed authentic · ships tracked from France · 14 yrs’ experience · one-of-a-kind). Right now your story is buried on the About page.
Show your reviews. Install a reviews app (Judge.me or Loox) and import reviews from your other platform - 14 years of reputation is currently invisible on a new domain.
Add a trust strip on product pages. Under “Add to cart,” include authenticity guarantee, secure checkout, tracked/insured shipping, and damage protection. Put reviews here too.
Add “Only 1 available” near the price - honest scarcity for unique items.
Quick wins: reframe the refund policy to lead with buyer protection (not “all sales final”), show local currency via Shopify Markets, and offer PayPal for cross-border trust.
Reality check: $200-400 one-of-a-kind pieces convert slowly (often under 1%), so part of this may be volume and patience worth checking your traffic source and session count before assuming it’s the store.
Your niche is very unique, and the focus on authentic French antiques helps build credibility.
If traffic is growing but sales aren’t coming through yet, I’d focus on adding more trust signals to product pages, such as detailed provenance, shipping/return information, and customer reviews if available. For antiques, buyers often need extra reassurance before making a purchase.
Your 14 years of selling experience is also a strong credibility factor and worth highlighting more prominently throughout the store.
Add clear contact info like a phone number and address for trust. Make product images uniform squares to tidy the grid. Highlight your 14 years of experience and provenance on the homepage and product pages. Add customer reviews with a simple app like Judge.me. Show trust badges near the add-to-cart button (authenticity, secure checkout, tracked shipping). Fix the footer and remove confusing buttons like “view all” near the hero. Consider a stronger logo and a more detailed About page with a personal touch.
The “seller” mentality is a bit weird. Perfectly fine to say something like “Check out our 5-star reviews on Etsy” or something. But here, you’re not a seller, this is your own plot of land so to speak. So I would personally not say “5-star rated seller” without actually providing the link or page where the customer can verify. Reviews also should be verified. Also, your Facebook page is the only Social media link, and it has zero reviews. So think about how you’re presenting the words vs what people can actually see. If you have an Ebay seller profile with 15,000 sales and a good reputation, you should include that link. Or if you have a brick and mortar store, a few pictures and a map would be helpful. Otherwise, it’s just cheap words that have a net negative impact rather than trust.
If you have an address, that should be in the footer. If you have awards, include them on the About page. If you have an established presence at or host auctions, include that. 14 years of experience should come with a lot of things to back it up.
14 years of selling experience on another platform is real credibility and it’s worth leaning on hard here because antique and vintage buyers are among the most trust-sensitive shoppers online. A few specific things to look at.
The product images are inconsistent sizes across the catalogue. For one-of-a-kind antique pieces where the image literally is the product, that inconsistency reads as unpolished and undermines the trust you need to charge appropriate prices for genuine French antiques. Standardising image dimensions across all listings would make a noticeable difference immediately.
Your 14 years of experience and provenance knowledge is your biggest differentiator and it doesn’t seem to be front and centre. Buyers of religious antiques and vintage French pieces want to know they’re dealing with someone who genuinely knows the category. That expertise needs to be visible on the homepage, not just in an About page that most people won’t click.
On the cart: with unique pieces like rosaries, crucifixes, medals and vintage mirrors, the cross-sell opportunity is actually strong because collectors often buy across categories in one session. A free shipping progress bar and in-cart product recommendations showing complementary pieces would serve that behaviour well. Something like iCart handles both in one place without stacking app costs.
Fix the navigation typo and image sizes first. Then put your provenance story where visitors can actually see it.
Hey, I saw that it’s been a few days already but you haven’t fixed your product image and alignment yet. It doesn’t look trustworthy and “aesthetic” enough for a vintage product store, not to mention you products are mid and high ticket ones. So you should fix soon.
The next thing is those nearly duplicated images are unnecessary, they don’t help customers have more angle of products, just add more loading time to our site, so optimize this to bring better experience so customer don’t drop mid browsing
Your product description could be optimized too. These days, merchants are paying more attention to be discovered by not only traditional search engine but also AI engine. So you can optimize your description this way. Starting with intent-centric description, what this for, how this helps, what occasion/mood/gift idea/decoration cases do products serve? And then moving onto their benefits or why customers should care under the format of bullet points. By doing so, it increases the readability for AI tools. If you need a tool for this, you can try SEOWILL.
Here are some of my thoughts, hope you can improve your store, keep up the good work also!!!
Thank you all so much for taking the time to review my store and share your thoughts.
This was my first time posting in the Shopify Community, and as someone who is very new to Shopify, I really appreciate the time, knowledge, and constructive feedback you’ve given me. It’s been incredibly helpful and has given me plenty of ideas to work on as I continue building my store.
I’m genuinely grateful for the warm welcome and the support you’ve shown. Thank you again for helping a newcomer, it really does mean a lot.
you can improve the font here. like bold and big so that your brand and messaging are hard to forget for anyone. after all this is your hero section and it should drive the maximum value.
currently these reviews take up a lot of space. maybe add a dynamic slider which shows reviews automatically and also has a button to swipe left or right. ie, cover more space horizontally to add other valuable elements there
you should also add payment and trust badges to your website footer. currently it is empty and they help you build trust with shoppers.
also add some faqs, etc., if possible.
these are some points that i noted. also, for this Shopify store review, i used AdNabu’s free e-commerce store design reviewer. it gave me a detailed list of 30 checks, 4 of which i have shared above.
maybe you can also use it to find out what actually needs improvement in your store’s overall design.
Your product pages are in better shape than a lot of what gets posted here. On the copper watering can, the description actually covers the material, the dimensions, and who it’s for, which is exactly what buyers and Google look for and what most stores skip.
One thing that might help: you’ve got Judge.me installed, but the star rating isn’t written into the product’s structured data — the Product schema on the page. That’s the machine-readable version Google and AI shopping tools actually read, so if you’re collecting reviews, they aren’t showing up there as a rating yet.
It’s usually a quick fix, and it’s one of the few things missing on an otherwise solid page.
If it’s useful, I can run a full readiness check on a couple of your product pages and send you exactly what’s covered and what isn’t, no charge. Happy to just do it.
Wow, you have a lot of super cool vintage pieces, and I think you’re going to have a lot of success. You have high-quality photos of your products, which is a big plus! One thing that could be an amazing addition to your website is an AR feature. Especially for the style/quality/price point of your products, customers could really appreciate this kind of experience.
With AR, they’re able to preview your products in their space before purchasing, which gives them a chance to see the item’s actual size, scale, color, and details, and on top of that, emotionally connect with the product. This kind of experience isn’t just easy to add to your product pages, it’s also way more affordable than many people think. Interactive shopping experiences are what customers are beginning to look forward to, and even expect.
Just food for thought, but it would be awesome to see your digital products come to life.
Really nice niche, antique French religious pieces and curated finds come with a built in story, which is a big advantage. For a store like this the product descriptions are basically the whole sell, collectors buy on provenance and detail. On each piece I would make sure the description covers the specifics: approximate age or era, where in France it came from, materials, dimensions, and condition, plus a sentence of history or context. That builds trust for a considered purchase, and it is exactly the wording collectors type into Google, so it helps you get found too.
If any listings are still short or read similarly, that is worth tightening across the catalog.
Full disclosure since it is my own app, that is what I built OnBrand AI for, it writes unique detailed descriptions and SEO in your voice, free for the first 25 products if useful. Either way, lovely pieces, good luck with it.
for a store selling unique vintage pieces, trust is everything. your items have real history and provenance which is a huge selling point, but the site needs to communicate that clearly. a short ‘about’ section explaining who you are, how you source these pieces, and why you’re passionate about them would go a long way.
the product photo consistency is worth fixing too. with one-of-a-kind pieces the photos are your entire sales pitch since buyers can’t touch or examine anything. try to keep a consistent backdrop and lighting across all your listings so the collection page looks cohesive rather than like a random assortment.
