Hi @KIDSKATYAstore ,
I’m Theodore White from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Have a favicon
Having a favicon would make your store much more professional and help strengthen your brand.
2. Shorten the sticky header
It’s awesome when you have a sticky header that allows your visitors to navigate effortlessly on the site. However, you should reduce the navigation buttons to shorten the spacing taken by the sticky header when scrolling up and down. It will save some space for the content displayed below, especially on mobile.
3. Move the form down below the page
Having a newsletter on the homepage is great for email marketing afterward. But this is an “Above the fold” area, so you should have a hero banner showing your product instead. The banner is very significant in hero material, therefore, you should:
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Add a hero banner on top of the homepage.
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Move the newsletter to the part near the footer.
4. Keep the styling consistent
As you can see in my screenshots below, 2 headings of 2 different sections have 2 different styling. As long as the styling is consistent, your store outlook would be more trustworthy and beautifully designed.
5. Add testimonials - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos
As Father’s Day approaches, it’s now the perfect moment to improve your store CRO. I have some valuable suggestions that could enhance your store’s performance as hereby:
1. Offer special discounts
You can consider creating Limited-Time Promotions using a countdown timer. Don’t forget to create a sense of urgency by highlighting the limited-time nature of these offers, encouraging customers to make a purchase for their dads.
2. Run Social Media Campaigns
Utilize your various social media platforms (Facebook, Instagram, Twitter, Pinterest, and Youtube) to create engaging content, run targeted ads, and share compelling visuals and stories related to Father’s Day.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Theodore | PageFly Team