What is currently considered to be a good open rate for newsletters?
Hey there. Thanks for this question! Over the last few years, answering this question has gotten more and more complicated. When Apple changed its privacy setting for its mail app, open rates became inflated across the board. Depending on your industry, open rates are often between 15% and 25%, but there are examples of newsletter programs that see rates that are much higher or much lower.
As a more general point: Open rates should NOT be the main measurement of engagement for your email program in 2025. They can be a good proxy for trends… meaning they can be a good indicator of how engagement is trending. Instead, look at engagement metrics that give you a more accurate picture of engagement, like click-through rate, for example.
So, what would be a good click through rate?