Next Gen PC Gaming Controller for FPS gamers

Hi, I design and develop PC computer peripherals and my latest device is an Analog based multifunction Joystick/steering wheel controller that allows you to use your mouse without having to type on a gaming keyboard.

Typing to play is especially difficult if your a new gamer and it takes hundreds of hour of playing to build muscle memory so you don’t have to keep glancing over at the keyboard to constantly re-position your fingers over a dozen or more keys.

My controller can execute gaming keyboard commands much faster than typing it is also easier to get used to and it is fully customizable for each and every player through our software drivers.

So I am looking for advice on budgeting money for adverts and where would that money be best spent?

Google ad words, Twitch, Facebook ???

And how much should I spend each month as I am introducing a product that has no competition other than gaming keypads/keyboards.

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Hi @edge71, great concept—your controller clearly solves a real pain point for gamers. For ads, start with YouTube and Twitch, where visual demos work best and gamers actively seek new gear. Partner with small streamers or influencers for affordable, authentic exposure. Use Reddit ads to target niche gaming subreddits and communities, especially those focused on PC, MMOs, or accessibility. Facebook/Instagram work well for retargeting people who’ve visited your site or watched your videos. Google Ads can be expensive—stick to branded search or specific use-case keywords. Start with $500–$1,000/month, track results, and scale what works. Focus on showing the problem your device solves—visual storytelling is key.
see the promotional content for monopoly go daily events.

Hi Brittany, it will be going on sale in December. :slightly_smiling_face:

Have a great week!

Ed