Hi @deoxsole ,
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
Thank you for reaching out and sharing your store! You’ve done an amazing job creating a clean, user-friendly website for your Deodoriser Shoe Spray product. It’s clear that you’ve put a lot of thought into the design and functionality of the site. From a product executive’s perspective, I have a few suggestions to help make your store even more effective and improve your conversion rate:
1. Make your announcement bar fixed at the top of the website
Adding a fixed announcement bar at the top of the website ensures that no matter how far your customers scroll, they can still see your special offer or important updates. This keeps your promotions in their line of sight, helping increase engagement and conversions.
For example:
2. Turn your discount into a limited-time offer
I wonder how many orders have you received since offering the 10% off for the first order? If the response has been limited, I recommend turning this into a limited-time discount, such as offering the 10% off for only 2-24 hours. Creating urgency like this has significantly improved conversion rates for many other stores.
You can consider display your offer in a pop-up like this:
3. Enhance your hero banner for more impact
Your hero banner looks great, but it can be even more compelling! Consider adding a clear and bold headline, such as “Keep Your Shoes Fresh and Odor-Free,” above the “Shop Now” CTA button to capture more attention. Also, make sure the product image in the banner isn’t hidden behind the button. A well-balanced layout will help the product stand out more.
4. Improve the readability of your text and content
The blue color you’ve chosen is unique and gives your store a distinctive look. However, using white text on a blue background, especially in areas like the footer, can make the text hard to read. I suggest switching to a higher-contrast color for better readability.
These small tweaks can make a big difference in your store’s performance and improve overall customer engagement.
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team