I am getting good traffic to my product page, and a few “Added to cart”, but I have no sales (they all abandon cart). How can I increase the number of people adding to cart and how can I motivate them to follow through with the purchase? I am in the cosmetics industry.
Great to hear you are getting good traffic, that’s normally the first problem. It’s even better that potential customers are adding items into the cart.
The next challenge you are facing is CRO (Conversion Rate Optimization).
Shopify makes the check out process very straight forward but usually it comes down to communication or lack thereof, that creates friction.
There’s a lot that can go wrong at this phase. The customer is so close to completing a purchase but there are still a few barriers in the way. Here are a few you need to pay attention to:
- Surprise shipping/delivery charges - This is the most common reason customers abandon their cart. It’s only after they enter their information they realize the extra costs. The solution is to either communicate Free Shipping, or Flat Rate Shipping as often as possible throughout the site. No one likes costly surprises.
- Don’t make users create an account
- Don’t have any additional surprise extra charges
- Enable all the possible payment options
Additionally, look at your competitors’ check out process and compare it to your own.