Hi @brittbrit ,
I understand how tough it can be to invest time and resources without seeing the results you’re hoping for. After reviewing your store, I noticed a few areas that could benefit from some fine-tuning, which may help set a solid foundation. However, driving traffic is a bigger challenge that will require more than just store tweaks—it’ll involve a strong marketing strategy.
Key Areas for Improvement:
- SEO Optimization: Make sure each product page includes specific keywords that your target customers are searching for, like “RGB Mechanical Gaming Keyboard” instead of just “Gaming Keyboard.” This will help make your products more visible in search engines.
- Favicon Setup: Adding a favicon can make your store look more professional and recognizable. This small change helps build brand trust and enhances user experience. You can add it via Shopify > Online Store > Themes > Customize > Theme Settings > Favicon.
- Hero Banner: The hero banner should clearly communicate what your store is about. Swap the random image for something that showcases your high-end products, like a sleek gaming setup or a close-up of your best-selling tech. Add a clear call-to-action, such as “Discover Pro-Level Gaming Gear Now.”
- Avoid Heavy Text: After the hero banner, avoid large blocks of text that may overwhelm your visitors. Instead, showcase your flagship product with a clean image and brief description like, “Precision and Power in Every Keypress – Shop Our Mechanical Gaming Keyboards.”
- Product Pages: High-quality images and clear product descriptions are crucial. Make sure to showcase the key features of each product with multiple angles, and keep descriptions focused on the benefits, like improved gaming performance, customization options, or durability.
Building a Marketing Strategy:
Since traffic hasn’t started flowing yet, the real challenge lies in building a solid marketing strategy. Here are a few approaches you might consider:
- Targeted Social Media Ads: Ads on Facebook, Instagram, or TikTok could be effective, especially if they target tech enthusiasts, gamers, or people interested in high-end accessories. Start with one core product and test different audiences to find what works best.
- Content Marketing: Blogs like “Top 5 Gaming Accessories Every Gamer Needs” or “How to Build the Ultimate Gaming Setup” can help position your store as an expert in the tech space, attracting organic traffic over time.
- Email Marketing: If you don’t have an email list yet, consider offering something in return for sign-ups, like a small discount. Then, keep subscribers engaged with updates on new products, promotions, or tips for getting the most out of their gear.
Hiring a Freelancer or Getting More Insight:
Since building a marketing strategy can be complex, it might be worth hiring a freelancer with experience in eCommerce marketing. Platforms like Upwork or Fiverr allow you to find professionals who specialize in digital marketing, SEO, and advertising for online stores. They can help provide a strategy tailored to your store’s needs.
Additionally, following Shopify’s resources and joining their community can provide valuable insights. Shopify offers excellent blogs, guides, and even free courses to help you with topics like SEO, ads, and store optimization.
I hope these suggestions can provide some direction, but remember, traffic generation will require a comprehensive strategy. Consider working with a marketing freelancer or taking advantage of Shopify’s resources to get expert advice on the next steps. Best of luck, and feel free to reach out if you need further assistance!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best regards,
Tracy from BON Loyalty