Hi @brittbrit ,
It’s Kate here from PageFly, a Shopify Landing Page Builder app. Congrats on launching! Your store looks fantastic and it’s clear you’ve put a lot of thought into it. I know it can be a bit discouraging if you’re not seeing the traffic or sales you’d like, so I wanted to share some tips that could help boost your store’s performance:
Homepage
Think about using a mega menu. This can really help customers find exactly what they’re looking for quickly. You can add sub-menus for product categories, sales, and more.
There’s a small error right on the homepage. Fixing this will make your store look more professional and polished. First impressions matter, you know.
In the product list section, it looks like the second image is cut off on the sides, which might prevent customers from getting the full picture of the product. Also, adding a hover effect to the ‘Add to Cart’ button and making it bigger and more colorful will make it pop and encourage clicks.
Adding pictures or avatars to your testimonials can really boost their impact. New customers trust real feedback from others, so showcasing this right on the homepage with emotional and engaging stories will definitely be a win.
Your homepage feels a bit short and might be missing some key sections that could enhance your conversion rates. Here’s what you could add:
- Shop by Categories (Collection List): Include a clear heading for this section. It helps customers quickly find what they need, improving the chances they’ll buy.
- Our Best Sellers (Product List): Maybe simplify by removing the number of products shown. Highlight a couple of best sellers with special badges like a Sale badge. Add a ‘View all’ button and tweak the ‘Add to Cart’ button to say more than just ‘Shop Now.’ Displaying review counts next to product names can also be a nice touch.
- About Us Section: Make this personal. Share your story, who you are, and why your products are worth buying. Connecting on a personal level can make a huge difference.
I’ve taken a look at your product page, and I have a few suggestions that could help enhance the shopping experience:
I noticed that the names of your products aren’t very clear, which seems to be a common issue across your store. A good, descriptive product name can really make a difference by helping customers understand at a glance what you’re offering. Also, there’s a section that I marked that isn’t functioning properly. Could you take a moment to check on that? Making sure all parts of your page work smoothly is key to keeping customer trust.
The details about your products could be clearer. Buyers often look for specific information like warranty policies, easy-to-understand features in bullet points, and whether they can check the product before purchase. Adding these details can reassure customers and make them more likely to hit that ‘Add to Cart’ button.
t looks like there’s no ‘Add to Cart’ button on the related products. Including one can simplify the buying process and improve the overall shopping experience.
Consider moving the benefits section higher up on the page. Customers typically want to know the benefits of a product early on to help them decide if it’s right for them. Also, if you don’t have reviews yet, consider adding a testimonials section here.
The social media buttons in the footer aren’t working. Since these links can be important for building trust and engaging customers, making sure they function correctly is crucial.
Lastly, the price should be more prominent, with clear information about taxes. Highlighting any promotions or discounts can encourage purchases. The “You May Also Like” section is a good start, but suggesting related products or accessories could increase sales.
Consider adding email capture features, like pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Acquiring backlinks from reputable sources and avoiding links from third-party or untrusted sites will help enhance your SEO.
Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.
By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!
Cheers! Kate | PageFly Team