A user reports that Shopify’s marketing dashboard displays sales data but fails to show key advertising metrics like ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate). They currently must manually check each advertising platform (Meta, Google, etc.) to calculate these metrics.
Current situation:
Suggested solution:
A third-party analytics tool (TrueProfit) is recommended as an alternative that:
The issue remains unresolved pending the user’s decision on which analytics solution to implement.
On my marketing dashboard, it shows my sales but never has any ROAS, CPA, CTR etc. I have to individually go to each marketing platform, meta, google etc and work everything out. Is there a way to just get everything integrated into shopify? I tried downloading triplewhale but it doesn’t show on there either
Any suggestions? Realistically I just want everything on one dashboard to see a complete overview of what’s going on
Shopify’s built-in marketing dashboard doesn’t automatically pull ROAS, CPA, or CTR from external ad platforms. To get a complete overview, you’ll need a third-party analytics tool that integrates all your ad data into Shopify.
Since Triple Whale didn’t work for you, try TrueProfit.
TrueProfit integrates directly with Shopify and pulls data from Meta, Google, TikTok, and more—so you can track ROAS, CPA, CTR, net profit, and true ad spend in real time, all from one dashboard.
Before installing, don’t forget to join our (https://discord.gg/X5KWVbQS7B)
to ask real merchants who’ve used TrueProfit for their feedback. That way, you get honest insights from store owners who’ve already tested it.
