No sale despite good products

[MinimalStore]

Hi Community,

i have started a phonecase selling business, that aims to sell high end iphone cases.
i am running good instagram / facebook ads, getting website visits but still no sale. Been more than two weeks.
Please share your reviews : minimalessentials.in

[gandharv1]

Hi,
I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/1bkB9Q7N871X4J_J8UVv2ND8GrgkFMMfM/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/1wpYzJbuocuL2bfQnkSaBwpPhllC8Lhfe/view?usp=sharing. Hope this is useful to you. If possible, do give me feedback on it.

[PageFly-Garcia]

Hi there @MinimalStore

I’m Garcia, a Conversion Rate Optimization (CRO) expert at PageFly.

I took a look at your store, and there’s some serious potential to boost those conversions! Let’s break it down with some actionable tips:

HOMEPAGE

1. Optimize the hero banner:

• Grab Attention in One Shot: Make sure your hero banner fits comfortably above the fold (the first screen users see). This is prime real estate, so use it to grab their attention with a clear message and captivating visuals.
• Calls to Action that Convert: Your call to action (CTA) button should be like a flashing neon sign - clear, concise, and impossible to miss. Think bright colors, strong verbs, and placement that draws the eye.

Here is an example from PageFly premade template - Casen:

2. Optimize the “Why Minimal Essentials?” section

This section has the potential to be a real conversion powerhouse. Instead of just text on a background image, consider using a text-and-image layout. Think clean text explaining your brand’s value proposition alongside a beautiful product image that showcases your “minimal essentials” philosophy.

You can take PageFly premade template - Luz Father’s Day as an example:

3. Building Trust:

Your homepage is on the right track, but let’s add some elements that build trust and social proof:

• Testimonials: Showcase what happy customers are saying about your products. Real quotes and faces go a long way in building trust with potential buyers.

An example from PageFly premade template - Smartnest Mother’s Day:

• Social Feeds: Integrate your social media feeds to show your brand’s personality and connect with your audience on a deeper level.

Here is an example from PageFly premade template - Casen:

• Benefits Section: Highlight the key benefits shoppers can expect from your brand. Think fast shipping, easy returns, or curated collections.

For inspiration, you can take a look at PageFly premade template - Casen:

PRODUCT PAGE

4. Add star rating and customer reviews

• Star ratings: Let your customer reviews shine! Integrate star ratings prominently in your product descriptions. This gives potential buyers a quick snapshot of how others have experienced your products.

• Add the Customer reviews section: Take customer reviews a step further. Encourage customers to include photos with their reviews. Real faces and genuine experiences build trust and connection.

5. Use image with text for the Unique selling points

Showcase your product’s unique selling points (USPs) with a combination of images and text. Explain the “why” behind your product’s features with clear, concise messaging that complements the visuals.

You can take PageFly premade template as inspiration:

• ShaverPro Father’s day template:

PREPARE FOR SALE CAMPAIGN

With Mother’s Day just around the corner, here are some expert tips to elevate your holiday sales:

• Announcement Bar Hero: Craft a clear and concise message on your announcement bar highlighting your Mother’s Day promotions or special offers. This prime spot can grab attention and get shoppers excited about gifting.
• Countdown to Conversion: Create a sense of urgency with countdown timers or limited-time offers. This gentle nudge can encourage customers to snag those perfect Mother’s Day gifts before time runs out.
• Newsletter Nurture: Capture leads and build excitement with a newsletter signup form offering exclusive Mother’s Day updates or even a discount to incentivize signups.

These are just a few ways to optimize your store and skyrocket your conversion rate! Remember, testing different approaches is key, so don’t be afraid to experiment and see what works best for your audience.

Cheers,
Garcia

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1.Wishlist missing.

2.Social media Icon missing

3.Attractive logo missing

You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Homepage banners can be more attractive, and you can include banner sliders.

1. Add featured products on the home page with an add to cart button.

2.Featured Products / all Title should be Optimized and Seo Friendly

3.Add sticky add to cart button on home page collection features.
4. Add a Lead magnet section on Home Page
5.If Possible, add Instagram feed on the home page.

6.Add customer reviews on the home page to gain the trust of the customer.

7.Highlight the USP of your product or service.

8.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:

• Add Product Review on Collection Pages

• Add Sticky add to Cart and Buy now Button for quick checkout

• Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

• Add Mouseover on 2nd image Features

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[Selina15]

Hi Minimal, thanks for uploading your store! I’ve created a report with some of the important store elements I’ve seen help merchants become successful. I’ve audited if you have these elements and provided a recommendation for the sections where I saw an opportunity to improve. Take a look at some of the feedback and let me know what you think!

Section 1: Unique Selling Points and Social Proof

Store Element	Importance	Current State	Recommendation
About/Our Story	An About page provides context and builds a connection with the customer, creating trust and a sense of brand loyalty.	Exists	n/a
Brand Uniqueness	Clearly specifies what makes your brand unique, attracting customers and differentiating you from competitors.	Exists	n/a
Social Proof Badges	Builds trust and credibility among customers, increasing conversion rates.	Missing	Add badges for “Customer Reviews”, “Verified Purchase”, “Money-Back Guarantee”, and any relevant certifications. These badges should be visible on both the homepage and product pages.
Social Media Links and Sharing Options	Encourages engagement and sharing, potentially increasing user traffic and brand awareness.	Limited (only icons in the footer)	Enhance visibility by adding social media links and sharing options near product images and descriptions. Include clear, attractive callouts like “Follow us on Instagram for exclusive deals!” or “Share your purchase with #MinimalEssentials.”

Section 2: Brand

Store Element	Importance	Current State	Recommendation
Logo	Establishes brand identity and makes the store recognizable.	Present	Ensure the logo is prominently displayed in the header and consistent in style and color across all pages.
Banner	Grabs attention and can immediately communicate promotions, new products, or core values.	Present (“shop 2024 products”)	Enhance the banner with more dynamic visuals, and include a clear, compelling CTA like “Shop Now” or “Discover Our Collection”. Add urgency by mentioning limited-time offers if applicable.
Consistent Branding	Creates a coherent visual identity, fostering professionalism and trust.	Inconsistent	Ensure consistency in colors, fonts, and logo placement across all pages. The design aesthetic should reflect the sleek, minimalistic approach of the brand to maintain a professional and cohesive look.

Section 3: Call-to-Action (CTA)

Store Element	Importance	Current State	Recommendation
Clear CTA	Drives user actions, such as making a purchase or signing up for a newsletter.	Present but not prominent	Ensure that “Add to Cart” and “Buy Now” buttons are highly visible, contrasting well with the background. They should be placed in logical and easy-to-reach locations on both the homepage and product pages. Use compelling language like “Secure Yours Now” or “Limited Stock – Order Today”.

Section 4: Product Images

Store Element	Importance	Current State	Recommendation
Images	Vital for showcasing the product and enticing customers.	Present	Maintain high-quality, high-resolution images.
Same Style	Ensures a coherent and professional look across the platform.	Consistent	Keep the same style but ensure all images adhere to the highest standards of clarity and presentation.
High-Quality Images	Clear images allow customers to see product details, enhancing trust and reducing ambiguity.	Present	Ensure all images are high-resolution and offer multiple angles, including close-up shots. Add lifestyle images to show the cases in real-use scenarios.
Unique Backgrounds	Provides a unique brand feel and can prevent the site from looking generic.	Generic white backgrounds	Use custom backgrounds that reflect the brand aesthetics, such as minimalistic textures or environments that align with the product’s luxury and modern feel. Consider environmental shots that align with your brand’s ethos.

Section 5: Contacts

Store Element	Importance	Current State	Recommendation
Contact Us Area	Allows customers to reach out with questions or concerns, increasing trust.	Present in footer	Make the “Contact Us” section more prominent. Provide a dedicated contact page with a form, email address, and phone number.
Live Chat	Provides real-time support, enhancing customer experience and potentially increasing conversion.	Missing	Implement a live chat feature to offer instant assistance to customers. Consider options like Tidio or Zendesk Chat to provide 24/7 support.
Contact Information	Critical for customer trust and convenience.	In footer	Ensure contact information is easily accessible on all pages. Include a dedicated “Contact Us” page with more detailed information.

Section 6: Products

Store Element	Importance	Current State	Recommendation
Description	Conveys essential information to the customer, influencing purchase decisions.	Present	Improve descriptions with more detailed information about materials, features, and benefits. Use bullet points for clarity.
Detailed Descriptions	Helps in making informed purchasing decisions, increasing customer satisfaction.	Basic details and features listed	Expand the descriptions to include more detailed benefits, use cases, and care instructions. Incorporate engaging and persuasive language.
Product Genre	Tells a cohesive brand story, enhancing brand value.	Yes, focused on iPhone cases	Consider expanding the product range to include other minimalistic tech accessories that complement the existing products. Ensure all new products align with the brand story.
Upselling and Cross-selling	Increases average order value by suggesting related products.	Section in product page but could be better	Enhance upselling and cross-selling by utilizing AI-powered recommendation tools. Create bundles or “frequently bought together” sections.
Real-time Inventory Update	Creates urgency and informs purchasing decisions.	Not specified	Integrate real-time inventory updates to show stock levels, indicating if items are low in stock to create a sense of urgency.
Product Reviews	Builds trust and offers social proof, often swaying indecisive buyers.	Missing	Implement a review system allowing customers to leave star ratings and written reviews. Consider using platforms like Yotpo or Trustpilot to collect and display reviews.

Section 7: Returns and Policies

Store Element	Importance	Current State	Recommendation
Return and Shipping Policies	Offers transparency and builds trust, reducing purchase anxiety.	Present in footer	Make these policies more prominent. Add a dedicated FAQ section explaining the return process and shipping details clearly.
FAQ Section	Addresses common queries, improving user experience and reducing customer service burden.	Missing	Add a comprehensive FAQ section covering common questions regarding order tracking, shipping times, product details, and customer service.

Section 8: Other

Store Element	Importance	Current State	Recommendation
Sections	Determines the site’s usability and whether it meets customer needs.	Homepage, product pages, policies page	Consider adding sections like “Customer Testimonials”, “Our Process”, “Behind the Scenes”, and a “Blog” to share articles related to minimalistic living, tech trends, or product care. Remove any redundant items for a more streamlined experience.
Payment Options	Facilitates easy transactions and can increase conversion rates.	Not specified	Implement a range of payment options including Apple Pay, Shop Pay, and Amazon Payments. Make sure these options are clearly displayed at checkout to reassure the customer.
Other Recommendations	Ensures optimal user experience and meets customer expectations.	Decent but could improve	Optimize for mobile responsiveness, ensure fast loading times, offer a loyalty program to incentivize repeat purchases, and employ retargeting strategies for abandoned carts. Develop a comprehensive content marketing strategy to drive organic traffic.