Hello, I did launch my website since February 2024. I only made made 1 sale since April until now no more sales and I’m really spending a lot of money on instagram and facebook ads.
Hey, how are you doing, i was concerned about you mentioning you have been on shopify since february and you made just a sales, i open my store 2 months ago and i have been getting massive sales, maybe you did not professionally setup your ads
Would you tell me please about how you run ads?
Hello Helen, I don’t get it when you say i didn’t properly set up my ads. I did Facebook Instagram ads but still no return in investment
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I have been paying Facebook Instagram to run my ads nothing is improving
Hey, @Ledinal .
Thanks for reaching out and bringing this to our attention.
It’s great to hear that you’ve been running Facebook and Instagram ads. However, it’s also worth noting that every business will experience varying levels of success when they’re just starting out. If you’re not seeing conversions from the ads at this time, then you may need to review and revise your ads or try other marketing methods (eg. Google ads). Here are some resources that may be able to help you and suggest other marketing methods:
- Developing a marketing plan
- What Are Marketing Campaigns?
- Types of Advertising
- Facebook Marketing
- How To Market a Product
If you have any other questions on this topic, then don’t hesitate to let us know.
Hi @Ledinal ,
I am from Mageplaza - Shopify solution expert. Could you share your URL? I would be happy to review your website and provide feedback on the performance.
Look forward to your reply!
Www.Medisfashion.com is my website
Hey,
Marketing your store is challenging, especially with ads. Running ads effectively requires a lot of experimentation with different keywords, audiences, and ad formats. Besides experimenting with keywords, low sales might be due to a lack of reviews, which builds trust.
The problem generally is that with no sales, you can’t get reviews. But wait - that’s where you should try Platoria. Our app helps you gather real reviews for your product, provides star ratings, and generates an AI review summary. Check it out—we even offer a free plan.
Running ads isn’t just setting up some basics about the ads, the most common challenges is the website conversion, the ads run ran is to get visitors to your website while your website do the conversion. There are some characteristic and features that must be or integrated into a shopify store, would you like to know this?
Hi @Ledinal ,
Here are my recommendations to improve your conversion rate:
Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.
“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.”
1. Monitor Your Cart Abandonment Rate
Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
- Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
- For more detailed guidance, refer to an article from the Shopify Help Center
- Improve SEO
Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively.
For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.
Here are some basic elements you should check:
Title Tags & Meta Descriptions:
- Each page should have unique, descriptive title tags and meta descriptions.
- Include relevant keywords without overstuffing.
You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website.
Besides, here is some suggestions regarding the UX/UI of your website:
3. Banner
The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:
4. Category menu
You should create the category menu on the navigation bar. It effectively provides your customers what you offer/ what you sell more quickly. The category menu helps your customers find the products they want more quickly, enhancing shopping experience and attracts customers to stay on the site longer. Please find the reference below:
5. Search bar
- You should enhance the search by making larger product images, adding search by brand, search by collection to improve search bar
- Below is a reference:
5. Group products on homepage
You should show group products such as: Best seller, Featured products to attract customers. Here is a reference:
6. You may also like
- You should add ATC, add to wishlist, quick view buttons and make discount label more noticeable to encourage customers to buy your products
- Here is a reference:
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
Hello, sorry for late response. I would like know more please. Thank you