No Sales After 3 Months – Looking for Advice

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Topic summary

A Shopify store owner selling authentic Japanese green tea has received no sales after three months, despite getting around 400 sessions per month. The store (nagomi-greentea.com) features clean design and branding but faces several conversion barriers.

Key Issues Identified:

  • Multiple sold-out products displayed prominently on homepage, creating poor first impression
  • Weak trust signals: few reviews, missing return policies, no security badges
  • Product pages lack compelling benefits, lifestyle images, and clear brewing instructions
  • Poor SEO: missing meta descriptions, H1 tags, and keyword optimization
  • Small, hard-to-see “Add to Cart” buttons that don’t stand out
  • No active marketing campaigns (ads, email, social media)
  • Traffic may include Shopify bot sessions, inflating actual visitor numbers

Recommended Solutions:

  • Hide sold-out items from homepage or enable pre-orders/stock alerts
  • Add trust elements: customer reviews, clear shipping/return policies, security badges
  • Enhance product descriptions with emotional benefits and tea origin stories
  • Improve on-page SEO and start content marketing (blogs about Japanese tea culture)
  • Implement bundle deals and upsell apps to increase average order value
  • Run small, targeted ad campaigns ($5-10/day) on Meta/Instagram focusing on tea enthusiasts and wellness audiences
  • Consider influencer partnerships for higher ROI
  • Make navigation clearer with larger header text and better product quantity visibility

Multiple commenters emphasize that the store has strong potential with its authentic niche and professional design—conversion optimization and targeted marketing are the missing pieces.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
24

I might be late to the party here but here is my 2 cents from a potential BUYERS perspective.

The tea market is ultra saturated, I can go to my local supermarket and get a lot of organic green tea bags for a much lower price. So why would I spend $25 and potentially pay shipping on this? Just because it says that is from japan? How do I know this is true?
What type of customer are you targeting here? Are you going for upper middle-class who wants exclusivity and wouldn’t mind paying for it? With the current cost of life, not a lot of people are willing to pay $25 for an ounce of tea.
If you offer free shipping, are you mentioning it? If you have to buy certain amount to get free shipping, are you also mentioning it? Shipping price is a major component of today’s e-commerce and decision making.

Have you considered running a good sale to get customers in the door? If not, run a big sale to get your first order then make sure you get reviews or testimonials that you can use on your site to gain trust and traction.

You don’t need to bloat your site with apps that will promise you a ton of things, you need traction. Forget about Google and Facebook ads. Pay influencers. They offer the highest ROI in the industry right now.

2 Likes
27

Hello, I had a look at your site, overall it’s very nice. But on the main product listing page it’ll say xxx tea £14. for example, and it doesn’t give a quantity on that page, until you go through to the actual product.

2nd thing I’d definitely want do to is the header menu - the writing is rather small, make this bigger. The words shop and our story etc are small even on a large computer screen. These need to be clear, bigger and stand out.

  1. When you go though to the ‘shop’ page, it actually looks like they’re all sold out. It’s only when you hover over one that you realise the SOLD OUT sign at the bottom is actually for the product below. That’s massive! You could put frames around them. Or move the SOLD OUT to bottom of each product rather than top right, as there’s no border you can’t tell which product it realtes to until you hover over them.

  2. When you go through, to the individual product page, the Add to cart button - its white the same as background, with really small writing. This needs to stand out from everything else. Make is a different colour, complimentary to your site, and bigger writing, writing to match the shop button below it.

  3. Product description- if I was reading this, and I know sod all about tea - I wouldn’t understand why to buy it because there are no benefits listed. Think about, benefits and the way it makes someone feel, people buy emotionally, not logically, something like this:

:herb: Sencha Green Tea – Pure. Inviting. Restorative.
:teacup_without_handle: Experience the Ritual, Not Just the Tea.

Imagine this:

You pour freshly boiled water into your favorite cup. As it meets the delicate green leaves, a soft steam rises — earthy, grassy, and warm — wrapping around your senses like a morning breeze in a quiet forest. This isn’t just tea. This is Sencha.

Sencha Green Tea is for those who want a pause in their day that feels like a full-body exhale.

:green_heart: Why You’ll Love It

Clean Energy, No Crash
Ditch the jitters. Sencha gives you a smooth, focused boost thanks to natural caffeine and L-theanine — perfect for powering through work, workouts, or winding down.

Supports a Clear Mind & Healthy Body
Packed with antioxidants like EGCG, Sencha helps support metabolism, immune health, and stress resilience. It’s wellness in a cup.

A Daily Ritual You’ll Crave
From the first steep to the last sip, this tea grounds you. It’s not just a beverage — it’s a moment. A choice to slow down and savor.

Purely Sourced, Gently Processed
Grown in the lush tea gardens of Japan, our Sencha is shade-grown, hand-harvested, and steamed to preserve flavor and potency. No additives. Just nature.

:sun: Who It’s For

You love starting your day with calm clarity.

You want a caffeine alternative to coffee without sacrificing flavor or focus.

You value wellness — but also ritual and experience.

You believe your daily habits should feel luxurious, even if they’re simple.

:sparkles: How to Enjoy

Heat water to 170–180°F (never boiling).

Steep 1 tsp of Sencha for 1–2 minutes.

Inhale. Sip slowly. Let it center you.

:counterclockwise_arrows_button: Make It Your Everyday Ritual

Whether you’re taking five between Zoom calls or journaling in the quiet of morning light, Sencha is your companion in the calm. Rediscover what it means to be present — one cup at a time.

→ Try it today and feel the difference by tomorrow.
Your ritual awaits.

I hope that helps, your packaging is lovely, and website really classy, God Bless, Grace

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28

Hey there! :waving_hand:

First off, congrats on launching your store. that’s already a huge step most people never get to. I had a look at your site, and it’s clear you’ve put real care into your product presentation and branding (green tea niche stores with authentic vibes are very promising right now).

That said, a few things might be holding back conversions:

  1. Homepage clarity: Within 3 seconds, visitors should know who you are, what you sell, and why they should care. Try adding a short tagline or a hero image section that instantly communicates your value (“Premium Japanese green tea, freshly sourced for everyday calm”).

  2. Product pages: Make sure each product clearly answers why it’s special, a lot of tea brands exist, but your story and authenticity are what make you stand out. Add a short “About the tea” section or origin details.

  3. Traffic vs. targeting: 400 sessions a month is a solid start, but if they’re not targeted (e.g., not coming from tea lovers or wellness communities), they might browse and leave. Consider running a small, $5/day ad campaign targeting specific tea-related interests or audiences.

  4. Trust signals: Add reviews, social proof, or even a few lifestyle photos of people enjoying your tea — this builds connection fast.

If you’d like, I can take a deeper look and share a few specific layout or conversion tweaks that usually help new stores turn visitors into customers. I’ve helped other new Shopify owners in similar spots get their first consistent sales, so happy to share what’s worked for them.

You’re definitely on the right path, a few small adjustments can make a big difference.

Steven | Shopify Developer & Store Optimization Enthusiast

29

Hi there @NAGOMI753 For starters, I really like the store design and font used. It makes the store really easy and pleasant on the eye. A major suggestion I would make is for the products on the homepage to have short key descriptions underneath for customers to see at a first glance without even clicking on them. Make it just one or two lines.
Also, as someone rightly pointed out in the previous comments, has your marketing been driving at the niche target audience your product requires across social media, emails, and SEO? I would recommend doing some more in depth research on this or getting a specialist to analyze it for you.

30

Hey there I checked your store and I can see you’ve got a great niche but the reason you’re not getting sales isn’t traffic, it’s conversion flow. Your store has the basics, but it’s missing emotional direction, behavioral flow, and trust structure the small invisible details that make visitors feel ready to buy.

I specialize in helping new Shopify owners like you turn stores with traffic but no sales into conversion-optimized experiences using Behavioral Conversion Design and Conversion Emotion Mapping two frameworks that re-engineer how visitors think, feel, and act on your store.