No sales costs adding up

[bbrandow88]

Can someone look at my store and help me understand why I am not getting any sales bills are piling up for all the subscriptions and I am not making any money to recover the costs.

WWW.Ebizmark.Store

[bbrandow88]

Marketing has been the hardest due to the costs. However, I have looked into Google and Tik Tok

[MooseDesk]

Hi @bbrandow88 ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and the product layout is very professional! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Add a dropdown menu

First, I highly recommend grouping your products into sub-categories such as monitor, accessories, etc. Then, add a dropdown menu to the ‘Catalog’ on your header, containing these sub-categories.

It allows users to quickly see a preview and access them directly from the main menu.

Besides, as your site grows, dropdown menus allow you to add more subcategories without cluttering the main navigation.

Take a look at this example:

2. Enable checkout without logging in

Sometimes your customers may want to calculate the shipping fee or the shipping time before placing their orders. Therefore, if possible, try to remove the signup or create an account button on the checkout page.

3. Add a live chat widget

Live chat assists potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage purchases.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk app. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[EmilyJohnson]

Hey** @bbrandow88 **

It can be frustrating when sales slow down, especially when you’re putting in the effort. Don’t worry, you’re not alone in this!
Let’s figure out what might be going on and get those sales flowing again.

First off, let’s take a look at your target audience:

• Are you reaching the right people? Make sure your marketing efforts are focused on the customers who are most likely to buy your products. Are you using the right keywords, targeting the right social media groups, and running ads in the right places?

Next, let’s talk about your store’s discoverability:

• SEO is your friend! Make sure your product pages are optimized with relevant keywords. High-quality product images with descriptive alt text are also key. Tools like SEOPro can help you identify and fix SEO issues on your product pages, which can lead to improved search rankings and ultimately, more organic traffic to your store.

Now, let’s talk about the customer experience:

• Is your website easy to navigate? Can customers easily find what they’re looking for?
• Do your product pages tell a compelling story? Use high-quality images and detailed descriptions to showcase your products and convince customers to buy.
• Build trust: Display customer reviews and testimonials to show social proof and build credibility.

Consider a little nudge:

• Offer a limited-time discount or free shipping to encourage visitors to take the plunge. You can promote this on your homepage or through email campaigns.

Remember, building a successful online business takes time and effort. Don’t get discouraged if you don’t see results overnight. Keep experimenting with different strategies and you’ll start to see those sales pick up again.

I hope this helps!
Emily

[DaisyVo]

Hi @bbrandow88

I get how frustrating this must feel. You’ve put your time, energy, and money into your store, and when sales aren’t coming in, it’s overwhelming—especially with those subscription costs adding up. Let’s break this down step by step to figure out what could be going wrong.

1. First Impressions Matter

I visited your store, and I’ll be honest—your homepage feels a bit overwhelming. Shoppers decide in a few seconds whether they’ll stay or leave, so it’s crucial to make sure your homepage has:

• A clean design.
• Clear navigation.
• A strong headline or value proposition (What’s unique about your store? Why should I buy from you?).

Right now, the homepage doesn’t seem to grab attention or communicate what makes your store different. Maybe ask yourself: Why would someone buy from me instead of Amazon or other big retailers? You want to highlight that right away.

2. Target Audience & Niche

It’s important to define who your ideal customers are. Right now, it seems like your store is a bit too broad—selling all kinds of products. People love specialized stores where they feel like it’s for them. Consider narrowing down your niche and focusing on one category. For example, instead of selling everything, you could focus on trending items in one category (like home office gadgets, fitness gear, or sustainable products).

3. Product Listings

Your product pages need work. When I clicked through, I noticed:

• No clear descriptions: People want to know how the product solves their problem or adds value to their life. Use benefits-driven descriptions instead of just listing features.
• Low-quality images: Shoppers won’t trust your products if the images don’t look professional. Invest in clean, high-resolution photos.
• Pricing: Are your prices competitive? If not, what added value are you offering (e.g., free shipping, extended warranties, etc.)?

4. Traffic vs. Conversion

You might not be getting sales because either:

• You’re not getting enough visitors to your site (traffic problem).
• Visitors are coming but not buying (conversion problem).

Check your Shopify analytics:

• Traffic: If your daily visitors are below 100, you need to drive more people to your store. Try running Facebook or Google ads targeting a specific audience, or work on your SEO to get organic traffic.
• Conversion Rate: If you’re getting decent traffic (100+ visitors/day) but no sales, something’s turning buyers away. It could be unclear pricing, poor product descriptions, slow loading times, or trust issues (e.g., no reviews or policies).

5. Trust Signals

Shoppers won’t buy unless they trust your store. Right now, your site is missing basic trust-building elements, like:

• Customer reviews or testimonials.
• A visible refund/return policy.
• Secure payment icons.
• An “About Us” page to humanize your brand.

People need to feel safe before spending their money.

6. Marketing & Outreach

If you’re just relying on your store sitting online and hoping for sales, that won’t work. Shopify stores need active promotion. Here are some ideas:

• Social Media: Are you active on platforms like Instagram, Facebook, or TikTok? Showcase your products in videos, and build a community.
• Email Marketing: Collect emails and send out promotions or updates to your list.
• Influencer Marketing: Partner with influencers in your niche. A shoutout from the right influencer can drive tons of sales.
• Run Sales/Discounts: A “10% off your first order” popup might help.

7. Reassess Your Products

Take a hard look at your product selection. Are you selling items that people actually want? Use tools like Google Trends, TikTok, or even Shopify apps like Oberlo to find trending products.

My Honest Thoughts

Running an online store is tough—especially in the beginning. It’s not enough to just have a store up and running. You have to constantly work on refining it, testing marketing strategies, and understanding your audience. Right now, it seems like your store lacks direction and clarity, which might be turning potential buyers away.

Best regards,
Daisy