No Sales for a Week - High traffic to the store

[shahidsiddique]

Hi! We are a bedding and bath linens store on shopify. We’ve been selling on amazon for a decade now and just started a store on shopify months ago and we started setting up the google ads and are consistently having a traffic inflow to our website (close to 18,000 visits till date)

Inspite of having a good store set up + having products aligned and offers being given to first time shoppers, we still have a difficult time to scale up. Also, one other major issue that we could notice is that in the last one week we had zero sales on the site inspite of incoming traffic and store visits. What we were doing last week was : We just kept updating our basic seo and meta tags which weren’t already set up and we added a few insights about our amazon store on the shopify website for the trust factor. We would just need a bit of a support to figure this issue out.

Our Website : https://www.featherstitchny.com/

Could you just have a look and let us know what we could incorporate to have better conversions? Or any Apps, or specific marketing techniques that have personally helped you scale up and hit great conversions ? Thanks!
Any best SEO Apps for organic traffic improvements and conversions too.

Looking forward to some insights and learning.

[Growave]

Hi! @shahidsiddique

I hope you’re doing well! It’s Erlan from Growave

Congratulations on opening your Shopify store!

You’re no stranger to ecommerce. With 10 years of experience on Amazon, you’ve seen it all and know what it takes to succeed in the online game. You’ve already done many things right, but based on what you’ve shared and after reviewing your site, here are some suggestions that could help boost your conversions, improve traffic quality, and enhance customer service.

Traffic

18,000 visits with no recent sales usually means:

• Low purchase intent (cold traffic)
• Missing trust signals or urgency
• Ineffective landing page journey

What you need to do:

• Add trust signals above the fold like “Shopify Secure”, “Secure SSL Encryption”, secure checkout, fast shipping, 10+ years on Amazon to build credibility fast.
• Move reviews higher up the page, some of the users won’t scroll all the way down, so placing reviews closer to the top can increase trust and conversion.
• Tighten the product description - keep it concise and impactful and keep the focus on value.

Source: Ahrefs

You’ve got some traffic, but to grow sales, you need to drive more high-quality traffic and leads to your website, the kind of visitors who are actually ready to buy. SEO takes time, but with the right tools and consistency, it can deliver strong results.

Ahrefs is a powerful SEO tool. While it’s a bit pricey, it’s well worth the investment. What I love most about Ahrefs is its ease of use. It allows you to analyze your competitors, discover the keywords they rank for, and assess which keywords are easy or difficult to target. It shows how many backlinks you need to rank higher on Google, tracks your current rankings, and offers in-depth backlink analysis along with many other features that support your SEO efforts. Optimize product & collection pages with short, and long-tail keywords. Identify missing backlinks. You might want to add a blog to your website. Google loves sites that are active and consistently updated. Plus, it’s a great way to share more about your products and highlight trends in your industry. Focus on providing value, aim for consistency, and try posting weekly using relevant keywords in your blog content.

Plus, Ahrefs has an excellent blog full of practical information about SEO and how to get the most out of the tool.

Loyalty & Retention

Customer loyalty is more than just a strategy. It’s an opportunity to increase sales, brand awareness, and long-term relationships with your customers. Focusing on retention is cost-effective and turns first-time buyers into brand advocates.

Use Growave:

A great retention platform that drives growth. It offers:

• rewards program
• wishlist feature
• product reviews
• referrals
• Instagram UGC

Bonus: Growave integrates seamlessly with Klaviyo, so you can automate emails based on loyalty activity.

You might want to read some case studies to see how Growave has helped different brands achieve their goals.

Use Klaviyo:

Powerful email marketing platform for:

• Abandoned cart flows
• Welcome series
• Product review requests
• Re-engagement campaigns
  Tip: Add a pop-up with a first-time offer to grow your email list.

Good luck!

[ShizaRizwan]

You’re off to a strong start by bringing your Amazon experience into Shopify and driving consistent traffic. With over 18,000 visits but low conversions, the issue likely lies in what happens after the visitor lands on your site. A few areas to review are the clarity of your product pages, trust-building elements, and checkout flow. Make sure the messaging, value proposition, and offers are front and center. It’s also important to highlight customer reviews, delivery info, and return policies in a way that builds confidence.

For conversion-focused apps, you might want to try SP Sales Pop Up Conversion Pro by CareCart to show real-time purchase notifications, which can build urgency and social proof. You can also use Cartly - Abandoned Cart Recovery to automate cart recovery emails and WhatsApp messages to re-engage visitors. For SEO, tools like Plug In SEO or SEOAnt can help you identify and fix on-page issues. Long-term, adding a blog or educational content about your bedding and linen quality can boost organic traffic. Keep testing small improvements and track where users are dropping off using heatmaps or session recordings. This can give you more clarity on what needs attention.

[Wiliam51]

Site looks clean, but conversion drop + high traffic usually screams targeting mismatch or checkout friction.

[Bundler-Manuel]

Hey there @shahidsiddique here are a few suggestions I’d give on how you could step up your store quality for better conversion rates

1. I recommend you have a section for newest arrivals to go along with the bestsellers section

2. It would also be great to have some customer reviews on the homepage. These would help serve as a badge of authenticity for your products and services.

[masoomi-saxena]

Hey there,

One of the first things to look at is how quickly your site builds trust. Try putting things like secure checkout badges and customer reviews right up front so visitors see them immediately.

You could also add a bit of urgency with apps like SP Sales Pop Up Conversion Pro, which shows real-time purchase notifications. And for those carts that don’t make it to checkout, Cartly is a solid tool for bringing shoppers back.

On the SEO side, something like Plug In SEO can help spot any issues that might be holding you back in search rankings. Keep testing things out and tweaking as you go—small changes can really start to move the needle on your conversion rates.

Hope this helps.

[SEOAnt-Zoey]

Hi,
When I open your website, it loads a little slowly.

Speed ​​is related to SEO, and faster speed can improve Google ranking.

Your store is really beautiful, and the descriptions on the product pages are also very clear, with buyer reviews, discounts, etc. I think this must be one of the reasons why your store has high traffic.

But why don’t you write an “about us” introduction in the store? As you mentioned, you also do Amazon, so that customers can trust your products before they can place orders. You can put it in a certain section on the homepage. This will be helpful.

In addition, for bedding, I will buy a whole set of related products when I buy this kind of products: pillows, pillowcases, quilts, so you can try to add bundled sales in the product page, and install a bundled app to achieve it.

I also noticed that you pay attention to SEO, and you also mentioned that you do Google ads. Maybe the traffic brought to you by Google ads is not accurate buyers. The natural traffic brought by SEO is accurate traffic, but it is not easy to do SEO traffic. If it were me, I would pay attention to my competitor’s website to see what functions their website has that are conducive to conversion. Another thing is to pay attention to which keywords the natural traffic of the competitor’s website comes from. You can use their keywords to see if it can bring you some natural traffic. There are many factors in SEO ranking, such as technical SEO, content SEO,site speed up, etc. You can try our SEOAnt-AI SEO app , first use it to detect the SEO score of your website, and then set some SEO functions to let you optimize your website SEO faster.

[Jonathan-Ecom]

Great job on the new shop! It looks pretty solid.

There are a couple weaknesses, like you don’t have any policies, the footer doesn’t work at all, there’s no link to the Blog in top nav, etc. But the PDPs are good enough to where but with that much traffic and social proof from Amazon you should have at least made a few sales.

I don’t think your problem is is not having a certain app or anything. Without having any metrics in front of me, I think the weak link must be the media buying itself. Running e-com ads in this industry is extremely competitive, so users will click, compare prices, and may or may not go with you. Another possibility is the targeting of the ads isn’t dialed in and most people who click on your ads don’t actually want what’s on the landing page.

But assuming you’ve got relevant traffic, hopefully you’re at least collecting email addresses from you user’s visits (even if they’re not buying yet). So heavily focus on lifecycle marketing via email. Nurture those leads into buyers by building a relationship with them. This is a necessary part of the process and there are no shortcuts. For that matter, having an About Us or Our Mission page will build trust and make you more relatable as the small but high-quality boutique brand that your site conveys.

(One quick side note, I’d recommend instead of saying “50,000+ 5-Star Reviews on Amazon”, I’d simply say “50,000+ 5-Star Reviews” and then let all the reviews on the PDPs do the heavy lifting. There’s no need to mention amazon, you just need the reviews from there, which you have.)

As for SEO, it simply takes lots of time – months. A quick switch out of meta info won’t make any short term differences.

But again, great job on the site, and good luck! Please reach out to me directly if you’d like more personalized help.

[Lumino-Solution]

Having 18,000 visits with zero conversions points to a classic traffic-to-conversion gap. The visitors coming from Google Ads aren’t aligned with your actual buying customers, or there’s a disconnect between ad messaging and landing experience.

Looking at your store, the foundation is solid - good product photography, clear navigation, and professional presentation. The issue likely isn’t your store setup but rather audience targeting and customer journey optimization.

Here’s a systematic approach to diagnose and fix the conversion issue:

• Analyze your Google Ads traffic sources and keywords driving visits
• Compare visitor behavior patterns between converting and non-converting sessions
• Review whether your ad messaging matches your homepage value proposition
• Examine if your Amazon success translates to different customer expectations on Shopify

Specific recommendations for bedding businesses:

• Create landing pages specific to your ad campaigns rather than sending all traffic to homepage
• Add more detailed size guides and material explanations that online shoppers need
• Include more social proof and reviews prominently on product pages
• Implement urgency elements like inventory levels or seasonal messaging

The key insight is understanding the difference between Amazon buyers and direct-to-consumer customers. Amazon shoppers often make quicker decisions based on reviews and Prime shipping. Shopify visitors need more education and trust-building.

Customer segmentation reveals these behavioral differences. Your Amazon customer data contains valuable insights about who actually buys bedding online. Understanding these patterns helps optimize both your ad targeting and site experience for similar customers.

Lumino analyzes your customer patterns to identify which segments drive the most profit. You can then create Google Ads campaigns targeting lookalike audiences based on your actual buyers rather than broad demographics. This approach dramatically improves traffic quality and conversion rates.

Having your personal business intelligence consultant bridge the gap between your Amazon success and Shopify potential makes the transition much more strategic and profitable.

You can try it out for free here: https://apps.shopify.com/lumino-solution
More info: https://www.luminosolution.com/

[foxsquirrel]

Thanks for sharing your experience — your store looks well put together, and I understand your frustration. We’ve been in e-commerce for quite some time: eBay since 1999, Amazon since around 2008, and we also operate our own standalone platform.

One key lesson we’ve learned from those marketplaces is that sales performance is often subject to throttling and visibility manipulation. These pressures tend to surface more once a store becomes established, and it can feel like you’re being nudged into paying for exposure just to maintain your previous levels of traffic and sales. In essence, you end up paying more just to stay in the same spot.

That’s something I’m trying to understand about Shopify. While I appreciate that Shopify gives more ownership and control compared to Amazon or eBay, I do wonder whether similar pressures emerge down the road — particularly through app costs, ad spend, or the necessity of external marketing tools to drive meaningful traffic.

To your question, we’ve also found that SEO, good UX, and organic content strategies are key — but only go so far if the underlying platform dynamics aren’t fair or transparent. I’d be curious to hear from longer-term Shopify merchants: do you feel the platform continues to support organic growth, or does it slowly shift toward pay-to-play like the others?

Looking forward to more insights and learning from this thread.

[IshaMehra]

Hi @shahidsiddique ,
Thank you for outlining the situation. You have built strong credibility on Amazon and are driving steady traffic through Google Ads, yet the drop to zero sales suggests a disconnect

between visitors and the final checkout. The steps below can help uncover and fix conversion gaps.

1. Check traffic quality and intent

• In Google Ads, review search terms, audience segments, and device reports to confirm you are attracting shoppers who actually intend to buy bedding and bath linens.
• In Google Analytics, examine bounce rate, average session duration, and exit pages. High exits on the cart or checkout page often signal friction or missing trust cues.

1. Strengthen landing and product pages

• Place trust signals front and center: verified reviews, clear return policy, delivery timelines, and secure payment icons.
• Use benefit focused copy that highlights softness, durability, and thread count rather than only listing materials.
• Feature best sellers or bundles at the top of collections to guide visitors quickly to proven products.

1. Capture and recover intent with email flows

• Add a popup or slide in that offers a small first purchase incentive in exchange for an email address.
• Create a welcome series that introduces your brand story, explains fabric quality, and features top rated sets.
• Set up abandoned cart reminders. Send the first within two hours, then a second reminder after twenty four hours if the cart remains untouched.

1. Use behavior insights and social proof tools

• Heat-mapping and session recording apps such as Lucky Orange or Hotjar reveal where shoppers hesitate or drop off.
• Review apps like Judge.me add user generated photos and star ratings that build confidence.
• SEO apps such as Smart SEO help ensure meta tags and structured data are correct, which supports organic traffic growth over time.

Looking for an easier way to automate your follow ups
Retentionly – AI Email Marketing is beginner friendly with AI integration that guides you through welcome, abandoned cart, and post purchase flows. You only pay for the emails you send, and the team sets up every automation for free, allowing you to focus on merchandising while the system nurtures visitors in the background.

Hope this helps you boost conversions. For any questions, you can contact us via our live chat.

Cheers,

Retentionly team

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